Thursday, June 19th, 2008 by Garrick Schmitt
This week I appeared on a marketing-focused panel, called Marketing S.O.S!, at Supernova '08 in San Francisco. Joining me were Kuiumarse Zamanian formerly from Yahoo! and now at Glam Media, Kerry Chrapliwy from Hewlett-Packard, Deborah Schultz formerly from SixApart and Hugh MacLeod, a well-known blogger and pundit. Howard Greenstein moderated.
It ...
Tags: Advertising, apple, blendtec, hp, jay-z, mini, nike, sixapart, Social Media, twitter, viral, will it blend, wom, yahoo, zappos
Posted in Advertising, Digital Branding, Social Media | 4 Comments »
Tuesday, May 27th, 2008 by Garrick Schmitt
My favorite web service of 2008 is Muxtape which, inspired the analog mix tape cassette culture of the 80s and 90s, allows users to create their own mixes — typically 12 songs — upload the files, sequence the songs and post. One of the pure joys of the service is ...
Tags: api, beta, custom search, developers, facebook, google, jetblue, muxfind, muxseek, muxtape, platforms, services, southwest airlines, tweetscan, twhirl, twitter, web, zappos
Posted in Advertising, Design Tactics, Digital Consumer Behavior, Social Media, Technology, Web 2.0 | 3 Comments »
Wednesday, April 30th, 2008 by Garrick Schmitt
Advertisers are starting to move, en masse, towards Twitter but is it too small to matter? Southwest Airlines and JetBlue have taken the lead and Zappos.com uses the service ardently. Last week, in the throes of the Web 2.0 Expo in San Francisco, I had a great conversation ...
Tags: Analytics, business, cnn, data, fast company, forbes, forbes.com, hitwise, jetblue, onion, southwest airlines, swa, twitter, twitter stats, web usage, zappos
Posted in Advertising, Analytics, Digital Consumer Behavior, Web 2.0 | 3 Comments »
The latest on digital design trends and consumer behavior from Avenue A | Razorfish
