Tuesday, June 24th, 2008 by Garrick Schmitt
Last week my colleague Joe Crump discussed “Digital Darwinism” at the Cannes International Advertising Festival. He argues, very persuasively, that digital brands have a certain undeniable DNA. And, to help marketers and brand advertisers, he's created a "Brand Genes Scoreboard". Here's a link to the original article and the presentation:
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Tags: apple, cannes, coca-cola, darwinism, dna, ebay, ge, google, ibm, intel, interbrand, joe crump, mercedes, netflix, yahoo, youtube
Posted in Digital Branding | No Comments »
Monday, June 9th, 2008 by Garrick Schmitt
This past week getting "Rickrolled" went mainstream. That's when a number of political blogs, including Wonkette and Andrew Sullivan linked to a YouTube video claiming to show Michelle Obama going on a less than savory rant. The result: a mass mainstream audience getting "Rickrolled."
Tags: design, michelle obama, prank, rick astley, rickroll, video, viral, youtube
Posted in Digital Consumer Behavior, Social Media, Web 2.0 | No Comments »
Monday, June 2nd, 2008 by Garrick Schmitt
Bypassing a reality game-show, ala INXS, Journey scours YouTube to find a replacement for lead-singer Steve Perry. The result, Arnel Pineda, a 40-year-old Perry sound-alike from the Philippines. Journey's new record with Pineda, Revelation, is out today. (The New York Times) Stunning, amusing and fantastic.
Update: Nice video segment from CBS ...
Tags: cbs, journey, new york times, nytimes, steve perry, youtube
Posted in Digital Consumer Behavior, Media + Entertainment, Social Media | No Comments »
Friday, May 30th, 2008 by Garrick Schmitt
Google's Android has progressed by leaps and bounds since CES. The demo at Google's I/O developer conference in SF is stunning. Definitely will give Apple and BlackBerry a challenge when it launches later this year. Check it out here (demo starts at 21:07):
Tags: Add new tag, android, apple, application, blackberry, google, googlephone, i/o, iphone, nokia, video, youtube
Posted in Mobile, Technology, Web 2.0 | 1 Comment »
Tuesday, May 20th, 2008 by John-Alistair George
Finding video on the web has been a pretty hit or miss affair for quite some time. This is due to the fact that we solely rely on the descriptions added by users to video content. And while some may argue that this is the best model (and most scalable) ...
Tags: aol video, meta data, meta tag, msn, semantic, tagging, TubeTagger, video, yahoo, youtube
Posted in Analytics, Design Tactics, Digital Consumer Behavior, Media + Entertainment, Social Media, Technology | No Comments »
Thursday, March 13th, 2008 by Garrick Schmitt
And if there is going to be blood in the digital agency world, who's blood will it be? That was the question (or more accurately "questions") that hung over the SXSW panel that I spoke on at this year's conference in Austin, Texas. The answer was far from clear, however.
The ...
Tags: Advertising, Analytics, api, data, design, tracking, web, youtube
Posted in Advertising, Analytics, Digital Branding, Digital Consumer Behavior, Technology, Web 2.0 | 1 Comment »
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