US Mobile Internet Hits “Critical Mass” for Marketing Efforts

Thursday, July 24th, 2008 by Garrick Schmitt

Nielsen is out with some interesting stats on the US mobile Internet market. According to Nielsen, the US is the global leader (!) in mobile Internet adoption with 40 million subscribers actively using the Internet on their mobile devices. The UK, Italy, Russi and Spain round out the top five ...

Digital Brands vs. Traditional Brands: Is There Really A Difference?

Tuesday, June 24th, 2008 by Garrick Schmitt

Last week my colleague Joe Crump discussed “Digital Darwinism” at the Cannes International Advertising Festival. He argues, very persuasively, that digital brands have a certain undeniable DNA.  And, to help marketers and brand advertisers, he's created a "Brand Genes Scoreboard". Here's a link to the original article and the presentation: ...

Talk Is Cheap: Why Do Social Media Advocates Give Advertising Such Bad Rap ?

Thursday, June 19th, 2008 by Garrick Schmitt

This week I appeared on a marketing-focused panel, called Marketing S.O.S!, at Supernova '08 in San Francisco. Joining me were Kuiumarse Zamanian formerly from Yahoo! and now at Glam Media, Kerry Chrapliwy from Hewlett-Packard, Deborah Schultz formerly from SixApart and Hugh MacLeod, a well-known blogger and pundit. Howard Greenstein moderated. It ...

Supernova ‘08: Marketing in the Network Age

Thursday, June 12th, 2008 by Garrick Schmitt

Supernova, one of the best technology conferences, is kicking off in San Francisco next week. The theme is how to best navigate the "network age", where mainstream consumers mix-and-match utility computing services to their liking and maintain a web of complex social interactions. There are a host of top-industry thinkers on ...

TubeTagger: Semantic Concepts To Fuel Next Gen of Video Search

Tuesday, May 20th, 2008 by John-Alistair George

Finding video on the web has been a pretty hit or miss affair for quite some time. This is due to the fact that we solely rely on the descriptions added by users to video content. And while some may argue that this is the best model (and most scalable) ...

IA Summit 2008: Do Real People Really Use Tag Clouds?

Friday, April 11th, 2008 by Garrick Schmitt

Here's the presentation that I'm giving at the IA Summit in Miami on consumer behavior and Web 2.0. It's called Do Real People Really Use Tag Clouds?: Research To Help Separate Web 2.0’s Hits From Hype and is an evolution of the consumer behavior research we did late-last year. From ...

Yahoo Raises Mobile Internet Bar With oneSearch 2.0

Thursday, April 3rd, 2008 by John-Alistair George

Yesterday at the CTIA Wireless trade show in Las Vegas, Yahoo introduced the new version of their Mobile search. This latest incarnation of mobile search lets Web Publishers integrate search into their mobile sites. In my opinion, Yahoo is the leader in the mobile web application department. At least ...

OpenID Momentum Grows With Google, Yahoo!

Monday, February 11th, 2008 by Mia Northrop

The OpenID Foundation has confirmed that Google, Yahoo!, Microsoft, VeriSign and IBM are now board members, with the aim of fostering international participation in the "one username to rule them all" initiative. What some have considered a pipe dream is growing in maturity and momentum. Businesses that embrace single ...

OpenID Gets Massive Boost From Yahoo!

Thursday, January 17th, 2008 by Garrick Schmitt

As consumers are starting to live more of their lives online, managing one's "digital ID" (multiple IDs for many of us) is critical. In "Got ID?" from last year's AARF Digital Design Outlook, we took a look at many of the open Web 2.0 services that have popped-up ...