Wednesday, April 1st, 2009 by Garrick Schmitt
The presentation that Shiv Singh and I gave on Tuesday at the ARF ReThink Conference on the future of consumer behavior is up on SlideShare and embedded below.
Meet The Connected Consumer
View more presentations from gschmitt.
*********************************************************
We can continue the conversation on Twitter and in the comments below. You can follow me ...
Tags: Advertising, amazon, Analytics, arf, behavior, consumers, data, eCommerce, facebook, feed, feeds, google, growth, media, myspace, rethink, search, semantic web, Shopping, Social Media, spend, tag clouds, tags, trends, twitter, Web 2.0, widgets
Posted in Digital Consumer Behavior | 11 Comments »
Tuesday, February 10th, 2009 by Garrick Schmitt
Wither the lowly usability specialist in the Web 2.0 era.
For the past few years we've all been "living in beta" and learning to "fail faster to succeed". But in our rush to deploy new products and services to market -- and then gauge their effectiveness with real audiences -- traditional ...
Tags: eye tracking, focus groups, google, jacob nielsen, jakob nielsen, labs, nielsen norman, studies, testing, usability, useit.com, users, Web 2.0
Posted in Digital Consumer Behavior, Web 2.0 | 1 Comment »
Thursday, October 16th, 2008 by Garrick Schmitt
It was a long time coming, but we are finally back in business with a new book, new name and new blog design.
Let's start with the book: On October 29th we are releasing FEED: The 2008 Razorfish Consumer Experience Report.
The report contains The Razorfish 2008 Consumer Behavior Study, our own ...
Tags: avenue a, behavior, blog, consumer, creative, design, digital, eCommerce, feed, feeds, Mobile, razorfish, research, social influence marketing, study, Web 2.0, widgets
Posted in Digital Consumer Behavior | 3 Comments »
Sunday, May 11th, 2008 by Julia Debari
If I mention Apple, the first person that pops into most people's minds is Steve Jobs. If I mention Microsoft it is Bill Gates. They are the force behind these larger than life brands. What happens when they leave (as Bill Gates has and Steve Jobs did for a while)? ...
Tags: apple, barista, brand, brands, consumers, digital, ecosystem, google, interactions, micro, microsoft, starbucks, twitter, Web 2.0, yelp
Posted in Digital Branding, Digital Consumer Behavior | 10 Comments »
Tuesday, April 22nd, 2008 by Garrick Schmitt
The Web 2.0 Expo is kicking into high gear tomorrow in San Francisco. I'll be participating on the Consumer 2.0: How Web 2.0 is Changing Moods, Metrics, & Monetization panel. Rafe Needleman from CNET will moderate and I'll be joined by Konrad Feldman from Quantcast, Murtaza Hussain from Peanut ...
Tags: Advertising, Analytics, behavior, cnet, comscore, consumer, design, digital, forrester, peanut labs, quantcast, san francisco, statistics, tag clouds, Web 2.0, web 2.0 expo
Posted in Advertising, Analytics, Design Tactics, Digital Consumer Behavior, Web 2.0 | 2 Comments »
Friday, April 11th, 2008 by Garrick Schmitt
Here's the presentation that I'm giving at the IA Summit in Miami on consumer behavior and Web 2.0. It's called Do Real People Really Use Tag Clouds?: Research To Help Separate Web 2.0’s Hits From Hype and is an evolution of the consumer behavior research we did late-last year. From ...
Tags: cbs, cnn, dell, facebook, flows, ia summit, interaction design, netflix, nytimes, page design, red bull, rss feeds, Social Media, starbucks, user experience, Web 2.0, yahoo
Posted in Design Tactics, Digital Consumer Behavior, Mobile, Social Media, Web 2.0 | 16 Comments »
Friday, March 21st, 2008 by Mia Northrop
Once upon a time, long pages that forced users to scroll were anathema. 'Nobody looks below the fold,' design stakeholders cried. 'But if it's useful content they will!', others retorted.Finally, most people got over it. Now we see well signposted pages -- bolding, bullets, heading structures -- with strong information ...
Tags: ajax, information architecture, interaction design, lake nona, rapp collins, rofl.org, the fold, Web 2.0
Posted in Design Tactics, Web 2.0 | 6 Comments »
Thursday, February 28th, 2008 by Mia Northrop
Much has been made of Mint.com, a money management site that makes it easy to get an aggregated picture of how you spend your money, regardless of its source or which bank it resides in. Most of the buzz has focused on the well designed charts and tables that present ...
Tags: Design Tactics, edward tufte, graph, information visualization, mint, mint.com, moma, newsmap, tufte, Web 2.0, widget
Posted in Design Tactics, Web 2.0 | 4 Comments »
Tuesday, February 26th, 2008 by Chris Portella
Think about the last five or so products you purchased; how many of them were influenced by recommendations of friends or even random strangers? If you are like most Americans, the vast majority of your purchasing decisions involve some form of peer interaction.
It comes as no surprise that ...
Tags: consumers, Design Tactics, Digital Consumer Behavior, nielsen, products, Shopping, social, Web 2.0
Posted in eCommerce | 2 Comments »
Sunday, February 24th, 2008 by Dawa Riley
In a press release last week, Microsoft announced that it would increase the openness of its products by adhering to four new interoperability principles including ensuring open connections, promoting data portability, enhancing support for industry standards and fostering more open engagement with open source communities.
For a company which has often ...
Tags: Digital Consumer Behavior, expands, facebook, General, initiatives, interoperability, microsoft, open, role, Web 2.0
Posted in Technology | 3 Comments »
Friday, February 15th, 2008 by Garrick Schmitt
Get ready for the next wave of digital display and video advertising. From today's New York Times:On Thursday, Google started testing video ads on some pages of search results. And it is developing ad formats with images, interactive maps and other more elaborate features.Marissa Mayer, Google's vice president of search ...
Tags: ads, Advertising, google, Media + Entertainment, role, search, test, video, Web 2.0
Posted in Advertising, Media + Entertainment, Web 2.0 | No Comments »
Thursday, February 14th, 2008 by David Avalon
The Future of Entertainment Series
Science and Technology: The Rise of Geek Culture
Today's media consumption using the latest technology has resulted in the rise of a 'Geek Culture,' categorized by users who are becoming increasingly savvy about new gadgetry as part of their growing ...
Tags: culture, geek, interest, interesting, Media + Entertainment, phones, snippet, Social Media, Web 2.0
Posted in Technology | No Comments »
Friday, February 8th, 2008 by Monica Schrager
Jupiter Research and Forrester both released reports this week indicating that the eCommerce sales will boom in the next five years. Of particular note is the following from a Computer World article covering their release:
"Consumers do exhibit loyal behavior to the channel, provided that retailers are able to meet and ...
Tags: Design Tactics, Digital Branding, Social Media, Web 2.0
Posted in Digital Branding, eCommerce | 1 Comment »
Thursday, February 7th, 2008 by Mia Northrop
Once the home of privacy policy, terms & conditions and regulatory links and other low priority must-haves, the site footer is enjoying a renaissance as a strategic navigation and branding tool. The footer is often a repository for boring fine -print links, but Pop Upon Magazine has showcased 15 ...
Tags: archive, blog, design, Design Tactics, digital, Digital Branding, evolution, footer, interface, microsoft, Mobile, Web 2.0
Posted in Digital Branding | 1 Comment »
Wednesday, February 6th, 2008 by Mia Northrop
'To beta or not to beta' can be a controversial business decision. Betas offer an opportunity to hone site performance, collect data on user behavior to tweak usability and test the value of features and functionality. Increasingly, private betas are being used to ration the number of visitors to a ...
Tags: beta, blitz, community, new, social, Social Media, testing, twist, Web 2.0
Posted in Uncategorized | 2 Comments »
Tuesday, February 5th, 2008 by Mia Northrop
Schmap, an international city guide mashup with Google Maps, provides visitors with numerous ways to access their entertainment and attractions content. Users can visit the online site, download a desktop application or add a widget to their own site or blog. Interestingly, there is a sense that each access ...
Tags: 3D Interfaces, Design Tactics, like, Mobile, Social Media, Web 2.0, widget, with, would
Posted in Technology | No Comments »
Thursday, January 31st, 2008 by Garrick Schmitt
As many of you know we've been closely following the mobile space and the emergence of 2D barcodes, in particular. We've been big advocates of the technology and its potential since we launched Smartpox almost two years ago. Now it looks like 2D barcode mini-phenomena may yet crack ...
Tags: ads, Advertising, barcode, barcodes, digital, google, print, pushes, Web 2.0
Posted in Mobile, Technology, eCommerce | 3 Comments »
Tuesday, January 29th, 2008 by Garrick Schmitt
As the Web 2.0 "revolution" starts to mature, we are finally starting to see marketers evolve out of the awkward early stages of just recognizing consumer participation but into actually enabling something much more profound.
Until now advertisers have largely been focused on promoting some type of user-generated content contest. Think ...
Tags: archive, blog, consumer, design, digital, Digital Branding, Digital Consumer Behavior, levi, participation, project, runway, Social Media, Web 2.0
Posted in Digital Branding, eCommerce | No Comments »
Monday, January 21st, 2008 by Kyle Outlaw
The NY Times has an interesting article on the use of mobile Twitter in election campaign coverage.
"These journalists are actually rediscovering telegraphese -- the clipped (ideally witty) style that flourished because of word limits imposed by an earlier technology, the telegraph. Today, it is the limits imposed by text-messaging."
Reporters are ...
Tags: Social Media, Web 2.0
Posted in Mobile | 1 Comment »
Monday, January 21st, 2008 by Marisa Gallagher
With an Internet campaign that rivaled "Snakes on a Plan", JJ Abrams' new movie Cloverfield -- a low-budget horror movie -- raked in $41 million this weekend and set a January release record surpassing the reissue of "Star Wars" in 1997.
In true Abrams' style, months of highly calculated cross-media hype-building ...
Tags: box office, buzz, cloverfield, Digital Branding, Media + Entertainment, Social Media, Web 2.0
Posted in Digital Branding | 1 Comment »
