Tuesday, May 20th, 2008 by Garrick Schmitt
Our office is buzzing this afternoon about the recently released Top 25 Most Popular Pages on Facebook. The top spot goes to Barack Obama with 834,550 supporters, followed by the BBC program The Chris Moyles Show with 426,635 fans, Apple Students with 415,440 fans and Victoria's Secret PINK with 350,983 ...
Tags: apple, barack obama, chris moyles, john mccain, nutella, pink, social influence marketing, stig, students, top gear, victoria's secret
Posted in Advertising, Digital Branding, Digital Consumer Behavior, Social Media | No Comments »
Thursday, March 6th, 2008 by Garrick Schmitt
Do we really need to create unique digital experiences for Gen Y?
That's the running debate I've been having with some of my colleagues and industry analysts this week. I've always argued that to create great digital experiences online you need to look past demographics (and psychographics) to focus on ...
Tags: eCommerce, facebook, forrester, gen y, marketing, millennials, myspace, network, Social Media, social shopping, victoria’s secret, web design
Posted in Advertising, Analytics, Digital Consumer Behavior, Social Media | No Comments »