The Web Agency: There Will Be Blood…Or Not?

Thursday, March 13th, 2008

And if there is going to be blood in the digital agency world, who's blood will it be? That was the question (or more accurately "questions") that hung over the SXSW panel that I spoke on at this year's conference in Austin, Texas. The answer was far from clear, however. The ...

Does the Home Page Still Matter?: Why Distribution Trumps Destination Online

Friday, February 29th, 2008

From the Avenue A | Razorfish's Digital Outlook Report...my take on why marketers, advertisers and web site publishers are still placing too much emphasis on the role of the home page in the consumer experience when all of the data is telling us to do otherwise. ONLY A FEW YEARS AGO, ...