The latest on digital design trends and consumer behavior from Avenue A | RazorfishBehavioral Targeting: From Site Conversion to Acquisition and Beyond
Thursday, April 10th, 2008 by Tim BarnesRelevancy. 2007 was the breakout year for behavioral targeting for both solution providers and marketers. According to Forrester Research, more than 75% of marketers were either using or evaluating the use of online behavioral targeting last year. A consolidation of tools aimed at delivering dynamic content on clients’ sites as ...
