Consumer 2.0: How Web 2.0 is Changing Moods, Metrics, & Monetization

Tuesday, April 22nd, 2008 by Garrick Schmitt

The Web 2.0 Expo is kicking into high gear tomorrow in San Francisco. I'll be participating on the Consumer 2.0: How Web 2.0 is Changing Moods, Metrics, & Monetization panel. Rafe Needleman from CNET will moderate and I'll be joined by Konrad Feldman from Quantcast, Murtaza Hussain from Peanut ...

Online Is The New Primetime

Friday, April 18th, 2008 by Garrick Schmitt

ComScore came out with some interesting data around internet usage and TV viewing habits recently. Marv Pollack, who posted his findings on the ComScore Blog, found that "during most waking hours, more people (age 15+) are using the Internet than are watching television. It is only for the last two hours ...

Scrolling: Do They or Don’t They? A Data-Driven Analysis

Tuesday, April 8th, 2008 by Grace Preyapongpisan

We've all heard it: "Web users don't scroll." But through our analytics work, our team has found very little actual data to support that common web myth. In fact, one of our biggest clients knows that users can be motivated to scroll down even the longest page (89% of users scrolled ...