No Academic Pursuit: Making The Case For Adaptive UIs

Tuesday, June 17th, 2008 by Garrick Schmitt

Any consumer who has made a purchase at Amazon.com understands what a personalized experience on today's Web looks like -- essentially personalized information drawn from a user profile, including purchase history, likes/dislikes and page visits. Ditto for Netflix which, along with Amazon, sets the bar for "personal" online. Not for much ...

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