The Evolution of Social Shopping: ThisNext and Lemonade.com

Tuesday, February 26th, 2008 by Chris Portella

Think about the last five or so products you purchased; how many of them were influenced by recommendations of friends or even random strangers? If you are like most Americans, the vast majority of your purchasing decisions involve some form of peer interaction. It comes as no surprise that ...

Enter the Social Phonebook

Tuesday, February 12th, 2008 by Kyle Outlaw

Yahoo launched its oneConnect social mobile application in Barcelona this week. The application is essentially an address book on steroids - it aggregates social networks such as Facebook, Flickr, Twitter and LinkedIn in addition to messaging services including Yahoo Messenger, GoogleTalk, AIM, MSN, and SMS. Yahoo Mail, Gmail, Hotmail, and ...

Beta Blitz: New Twist On Testing and Community

Wednesday, February 6th, 2008 by Mia Northrop

'To beta or not to beta' can be a controversial business decision. Betas offer an opportunity to hone site performance, collect data on user behavior to tweak usability and test the value of features and functionality. Increasingly, private betas are being used to ration the number of visitors to a ...

The Social Web and the Rise of Ron Paul for President

Monday, January 14th, 2008 by Garrick Schmitt

As an amateur political junkie and digital design advocate, I can't help but get excited about the role the Internet is playing in this year's U.S. Presidential Race. Last week I predicted that the Web will play a larger role than most pundits -- and pollsters -- think in shaping ...

2007 Digital Retrospective: Social platforms, mobile mania and open APIs

Friday, January 4th, 2008 by Dawa Riley

In order make big predictions regarding what innovations might occur within our industry moving forward, it is useful to look back at the past. The following acknowledges some of the 2007's biggest achievements. The Facebook Platform In May this year, Facebook released its "Platform" or software environment which allowed third party ...