Sunday, March 8th, 2009 by Garrick Schmitt
Today Razorfish is releasing its 5th annual Digital Outlook Report. The goal of this jam-packed report is to help our clients better understand consumer behavior and make better-informed decisions on where to invest. The highlight, in my opinion, is always the the detailed look at where Razorfish makes digital advertising ...
Tags: 2008 media spend, 2008 media spend results, ad, ad growth, ad spend, Advertising, brand, clark kokich, digital outlook report, facebook, guy kawasaki, hulu, media, myspace, paidcontent, pandora, paul gelb, razorfish, razorfish 2009 digital outlook report, sarah baehr, shiv singh, social, Social Media, terri walter, trends, twitter
Posted in Advertising | 1 Comment »
Tuesday, February 26th, 2008 by Chris Portella
Think about the last five or so products you purchased; how many of them were influenced by recommendations of friends or even random strangers? If you are like most Americans, the vast majority of your purchasing decisions involve some form of peer interaction.
It comes as no surprise that ...
Tags: consumers, Design Tactics, Digital Consumer Behavior, nielsen, products, Shopping, social, Web 2.0
Posted in eCommerce | 2 Comments »
Tuesday, February 12th, 2008 by Kyle Outlaw
Yahoo launched its oneConnect social mobile application in Barcelona this week. The application is essentially an address book on steroids - it aggregates social networks such as Facebook, Flickr, Twitter and LinkedIn in addition to messaging services including Yahoo Messenger, GoogleTalk, AIM, MSN, and SMS. Yahoo Mail, Gmail, Hotmail, and ...
Tags: enter, interface, Mobile, phonebook, social, Social Media
Posted in Mobile | No Comments »
Wednesday, February 6th, 2008 by Mia Northrop
'To beta or not to beta' can be a controversial business decision. Betas offer an opportunity to hone site performance, collect data on user behavior to tweak usability and test the value of features and functionality. Increasingly, private betas are being used to ration the number of visitors to a ...
Tags: beta, blitz, community, new, social, Social Media, testing, twist, Web 2.0
Posted in Uncategorized | 2 Comments »
Monday, January 14th, 2008 by Garrick Schmitt
As an amateur political junkie and digital design advocate, I can't help but get excited about the role the Internet is playing in this year's U.S. Presidential Race. Last week I predicted that the Web will play a larger role than most pundits -- and pollsters -- think in shaping ...
Tags: Digital Consumer Behavior, paul, rise, ron, social, Social Media, web, Web 2.0
Posted in Uncategorized | No Comments »
Friday, January 4th, 2008 by Dawa Riley
In order make big predictions regarding what innovations might occur within our industry moving forward, it is useful to look back at the past. The following acknowledges some of the 2007's biggest achievements.
The Facebook Platform
In May this year, Facebook released its "Platform" or software environment which allowed third party ...
Tags: api, digital, Digital Branding, Digital Consumer Behavior, Downloads, facebook, General, Media + Entertainment, Mobile, platform, retrospective, Reviews, social, Social Media, Web 2.0
Posted in Digital Branding, Mobile, Technology, eCommerce | No Comments »
