Thursday, June 19th, 2008 by Garrick Schmitt
This week I appeared on a marketing-focused panel, called Marketing S.O.S!, at Supernova '08 in San Francisco. Joining me were Kuiumarse Zamanian formerly from Yahoo! and now at Glam Media, Kerry Chrapliwy from Hewlett-Packard, Deborah Schultz formerly from SixApart and Hugh MacLeod, a well-known blogger and pundit. Howard Greenstein moderated.
It ...
Tags: Advertising, apple, blendtec, hp, jay-z, mini, nike, sixapart, Social Media, twitter, viral, will it blend, wom, yahoo, zappos
Posted in Advertising, Digital Branding, Social Media | 4 Comments »
Wednesday, April 16th, 2008 by Lindsay Wong
Every week we send out updates on emerging media trends across Avenue A | Razorfish. Now we've decided to share them with you as well. Here's the first in an ongoing series:
1. unlike.net - Alternative Online City Guides (startup site)
What is it? Unlike.net is a new series of online city ...
Tags: flickr, killer startups, media, messaging, read write web, Social Media, twitter, twittermethis, unlike, unlike.net, video, viral, viral marketing, wired, wom
Posted in Social Media, Web 2.0 | No Comments »
Friday, April 11th, 2008 by Garrick Schmitt
Here's the presentation that I'm giving at the IA Summit in Miami on consumer behavior and Web 2.0. It's called Do Real People Really Use Tag Clouds?: Research To Help Separate Web 2.0’s Hits From Hype and is an evolution of the consumer behavior research we did late-last year. From ...
Tags: cbs, cnn, dell, facebook, flows, ia summit, interaction design, netflix, nytimes, page design, red bull, rss feeds, Social Media, starbucks, user experience, Web 2.0, yahoo
Posted in Design Tactics, Digital Consumer Behavior, Mobile, Social Media, Web 2.0 | 9 Comments »
Friday, March 7th, 2008 by Garrick Schmitt
Like many of you, we too are packing our bags for this years' SXSW Interactive Festival in Austin, Texas. The schedule, events and party list are truly Texas-sized (i.e. ridiculously big and somewhat overwhelming). Nonetheless, we are prepared to take it all in and perhaps do some light posting.
Avenue A ...
Tags: , agency, event, interactive, iphone, Social Media, sxsw
Posted in Advertising, Digital Consumer Behavior, Media + Entertainment, Mobile, Web 2.0 | No Comments »
Thursday, March 6th, 2008 by Garrick Schmitt
Do we really need to create unique digital experiences for Gen Y?
That's the running debate I've been having with some of my colleagues and industry analysts this week. I've always argued that to create great digital experiences online you need to look past demographics (and psychographics) to focus on ...
Tags: eCommerce, facebook, forrester, gen y, marketing, millennials, myspace, network, Social Media, social shopping, victoria's secret, web design
Posted in Advertising, Analytics, Digital Consumer Behavior, Social Media | No Comments »
Thursday, February 28th, 2008 by Kyle Outlaw
Joel Garreau of the Washington Post has written a very interesting piece on the social impact of mobile telephony titled Our Cells, Ourselves. In it he states that the cellphone represents the "fastest global diffusion of any technology in human history", pointing out that there are currently 3.3 billion ...
Tags: Social Media
Posted in Digital Consumer Behavior, Mobile, Social Media | 1 Comment »
Thursday, February 14th, 2008 by David Avalon
The Future of Entertainment Series
Science and Technology: The Rise of Geek Culture
Today's media consumption using the latest technology has resulted in the rise of a 'Geek Culture,' categorized by users who are becoming increasingly savvy about new gadgetry as part of their growing ...
Tags: culture, geek, interest, interesting, Media + Entertainment, phones, snippet, Social Media, Web 2.0
Posted in Technology | No Comments »
Tuesday, February 12th, 2008 by Kyle Outlaw
Yahoo launched its oneConnect social mobile application in Barcelona this week. The application is essentially an address book on steroids - it aggregates social networks such as Facebook, Flickr, Twitter and LinkedIn in addition to messaging services including Yahoo Messenger, GoogleTalk, AIM, MSN, and SMS. Yahoo Mail, Gmail, Hotmail, and ...
Tags: enter, interface, Mobile, phonebook, social, Social Media
Posted in Mobile | No Comments »
Monday, February 11th, 2008 by Mia Northrop
The OpenID Foundation has confirmed that Google, Yahoo!, Microsoft, VeriSign and IBM are now board members, with the aim of fostering international participation in the "one username to rule them all" initiative.
What some have considered a pipe dream is growing in maturity and momentum. Businesses that embrace single ...
Tags: google, grows, momentum, openid, Social Media, with, yahoo
Posted in Technology | No Comments »
Friday, February 8th, 2008 by Monica Schrager
Jupiter Research and Forrester both released reports this week indicating that the eCommerce sales will boom in the next five years. Of particular note is the following from a Computer World article covering their release:
"Consumers do exhibit loyal behavior to the channel, provided that retailers are able to meet and ...
Tags: Design Tactics, Digital Branding, Social Media, Web 2.0
Posted in Digital Branding, eCommerce | 1 Comment »
Wednesday, February 6th, 2008 by Mia Northrop
'To beta or not to beta' can be a controversial business decision. Betas offer an opportunity to hone site performance, collect data on user behavior to tweak usability and test the value of features and functionality. Increasingly, private betas are being used to ration the number of visitors to a ...
Tags: beta, blitz, community, new, social, Social Media, testing, twist, Web 2.0
Posted in Uncategorized | 2 Comments »
Tuesday, February 5th, 2008 by Mia Northrop
Schmap, an international city guide mashup with Google Maps, provides visitors with numerous ways to access their entertainment and attractions content. Users can visit the online site, download a desktop application or add a widget to their own site or blog. Interestingly, there is a sense that each access ...
Tags: 3D Interfaces, Design Tactics, like, Mobile, Social Media, Web 2.0, widget, with, would
Posted in Technology | No Comments »
Tuesday, January 29th, 2008 by Garrick Schmitt
As the Web 2.0 "revolution" starts to mature, we are finally starting to see marketers evolve out of the awkward early stages of just recognizing consumer participation but into actually enabling something much more profound.
Until now advertisers have largely been focused on promoting some type of user-generated content contest. Think ...
Tags: archive, blog, consumer, design, digital, Digital Branding, Digital Consumer Behavior, levi, participation, project, runway, Social Media, Web 2.0
Posted in Digital Branding, eCommerce | 1 Comment »
Monday, January 21st, 2008 by Kyle Outlaw
The NY Times has an interesting article on the use of mobile Twitter in election campaign coverage.
"These journalists are actually rediscovering telegraphese -- the clipped (ideally witty) style that flourished because of word limits imposed by an earlier technology, the telegraph. Today, it is the limits imposed by text-messaging."
Reporters are ...
Tags: Social Media, Web 2.0
Posted in Mobile | 1 Comment »
Monday, January 21st, 2008 by Marisa Gallagher
With an Internet campaign that rivaled "Snakes on a Plan", JJ Abrams' new movie Cloverfield -- a low-budget horror movie -- raked in $41 million this weekend and set a January release record surpassing the reissue of "Star Wars" in 1997.
In true Abrams' style, months of highly calculated cross-media hype-building ...
Tags: box office, buzz, cloverfield, Digital Branding, Media + Entertainment, Social Media, Web 2.0
Posted in Digital Branding | 1 Comment »
Thursday, January 17th, 2008 by Garrick Schmitt
As consumers are starting to live more of their lives online, managing one's "digital ID" (multiple IDs for many of us) is critical. In "Got ID?" from last year's AARF Digital Design Outlook, we took a look at many of the open Web 2.0 services that have popped-up ...
Tags: blog, boost, design, digital, from, gets, massive, open, openid, Social Media, Web 2.0, yahoo
Posted in Technology | 2 Comments »
Tuesday, January 15th, 2008 by Garrick Schmitt
Sprint is setting the pace for U.S. wireless carriers by supporting 2D barcode scanning in '08. The company is pushing out the service under two different monikers: "Phone IQ" and "2-D Intelligence". It's no secret that we here at Avenue A | Razorfish have been big proponents of 2D ...
Tags: barcode, launches, Mobile, reader, Social Media, sprint, Web 2.0
Posted in Mobile, Technology | 4 Comments »
Monday, January 14th, 2008 by Garrick Schmitt
As an amateur political junkie and digital design advocate, I can't help but get excited about the role the Internet is playing in this year's U.S. Presidential Race. Last week I predicted that the Web will play a larger role than most pundits -- and pollsters -- think in shaping ...
Tags: Digital Consumer Behavior, paul, rise, ron, social, Social Media, web, Web 2.0
Posted in Uncategorized | No Comments »
Thursday, January 10th, 2008 by Garrick Schmitt
In 2008 the biggest brands, with the biggest advertising budgets, will become "mini-moguls" bankrolling a host a of new digital media properties. Advertisers are increasingly leveraging the reach, distribution and relatively low cost of digital content production to become formidable media publishers. We saw this trend start to develop early ...
Tags: advertisers, Advertising, become, com, Digital Branding, media, Media + Entertainment, moguls, Social Media, Web 2.0
Posted in Digital Branding | No Comments »
Wednesday, January 9th, 2008 by Dawa Riley
Yesterday, Google and Facebook announced that they would be joining the Data Portability Workgroup. The workgroup was founded with the goal of creating a reference design document that contains the best practices for integrating existing open standards and protocols for maximum interoperability.
Issues of data portability, openness and ownership of data ...
Tags: caring, data, Digital Consumer Behavior, forecast, General, means, portability, sharing, Social Media, Web 2.0
Posted in Technology | No Comments »
The latest on digital design trends and consumer behavior from Avenue A | Razorfish
