Digital Design Blog

Empty Promises, Damaged Brands: When the Digital and Physical Collide

Thursday, May 29th, 2008 by Sean Collins

With the increasing focus on total customer experience – the philosophy that micro-experiences in their entirety are strong influencers in defining a brand – I still find countless examples of experiences that make the user jump unnecessary hurdles or, worse, fall short of a promise that some marketing department has ...

Tags: brand, brand experience, circuit city, customer experience management, digital, experience, experience economy, micro-experience, physical, post-sales experience, retail, retail experience, total customer experience

Posted in Advertising, Design Tactics, Digital Branding, Digital Consumer Behavior, Technology, Web 2.0, eCommerce | 2 Comments »