Sunday, July 20th, 2008 by Garrick Schmitt
Forrester is out with a report this week on the "Best and Worst of Social Network Marketing in 2008." Jeremiah Owyang, who authored the report, has a great overview on his blog -- Web Strategy By Jeremiah. Couldn't agree more with his overall premise:
It’s true, most social network marketing isn’t ...
Tags: apple, bmw, campaigns, facebook, forrester, marketing, myspace, red bull, victoria's secret
Posted in Social Media | 5 Comments »
Friday, April 11th, 2008 by Garrick Schmitt
Here's the presentation that I'm giving at the IA Summit in Miami on consumer behavior and Web 2.0. It's called Do Real People Really Use Tag Clouds?: Research To Help Separate Web 2.0’s Hits From Hype and is an evolution of the consumer behavior research we did late-last year. From ...
Tags: cbs, cnn, dell, facebook, flows, ia summit, interaction design, netflix, nytimes, page design, red bull, rss feeds, Social Media, starbucks, user experience, Web 2.0, yahoo
Posted in Design Tactics, Digital Consumer Behavior, Mobile, Social Media, Web 2.0 | 9 Comments »
Tuesday, March 25th, 2008 by Garrick Schmitt
Last week I had the opportunity to talk to a leading industry analyst about a number of potential small web site investments that marketers and publishers could make to yield the biggest possible pay-off. The premise being, of course, that in economic hard times site owners needed to stretch ...
Tags: acquisition, Analytics, conversion, facebook, hitbox, myspace, omniture, optimization, paid search, red bull, retention, rock you, search, search engine, seo, widgets
Posted in Advertising, Analytics, Design Tactics, Digital Branding, Digital Consumer Behavior, Social Media, Technology, eCommerce | 1 Comment »
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