Levi’s and Project Runway Raise Bar for Consumer Participation

Tuesday, January 29th, 2008 by Garrick Schmitt

As the Web 2.0 "revolution" starts to mature, we are finally starting to see marketers evolve out of the awkward early stages of just recognizing consumer participation but into actually enabling something much more profound. Until now advertisers have largely been focused on promoting some type of user-generated content contest. Think ...

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