IA Summit 2008: Do Real People Really Use Tag Clouds?

Friday, April 11th, 2008 by Garrick Schmitt

Here's the presentation that I'm giving at the IA Summit in Miami on consumer behavior and Web 2.0. It's called Do Real People Really Use Tag Clouds?: Research To Help Separate Web 2.0’s Hits From Hype and is an evolution of the consumer behavior research we did late-last year. From ...

Scrolling: Do They or Don’t They? A Data-Driven Analysis

Tuesday, April 8th, 2008 by Grace Preyapongpisan

We've all heard it: "Web users don't scroll." But through our analytics work, our team has found very little actual data to support that common web myth. In fact, one of our biggest clients knows that users can be motivated to scroll down even the longest page (89% of users scrolled ...