Thursday, June 19th, 2008 by Garrick Schmitt
This week I appeared on a marketing-focused panel, called Marketing S.O.S!, at Supernova '08 in San Francisco. Joining me were Kuiumarse Zamanian formerly from Yahoo! and now at Glam Media, Kerry Chrapliwy from Hewlett-Packard, Deborah Schultz formerly from SixApart and Hugh MacLeod, a well-known blogger and pundit. Howard Greenstein moderated.
It ...
Tags: Advertising, apple, blendtec, hp, jay-z, mini, nike, sixapart, Social Media, twitter, viral, will it blend, wom, yahoo, zappos
Posted in Advertising, Digital Branding, Social Media | 1 Comment »
Wednesday, May 21st, 2008 by Garrick Schmitt
I spent last week in New York at our agency's annual event, the Avenue A | Razorfish Client Summit. Part soirée, part agency showcase and part marketing conference, the event gathers some of the industries top thinkers and marketers for an intensive two-day session on the future of the Internet ...
Tags: Advertising, agency, akqa, Analytics, avenue a | razorfish, creative, critical mass, digital, digitas, nike, organic, rga
Posted in Advertising, Digital Branding, Digital Consumer Behavior | 1 Comment »
Wednesday, May 7th, 2008 by Lindsay Wong
1. Home Tweet Home: Energy-Savvy House Broadcasts on Twitter
What is it? A small number of nerdy homeowners are combining Web 2.0 and eco-consciousness. An increasing number of people are installing monitors on their houses that broadcast live tweets (or Twitter posts) about the physical environment in and around where they ...
Tags: canadians, mobile sweets, new music west, nike, niketown, twitter, twittering house, virtual vancouver
Posted in Advertising, Digital Consumer Behavior, Technology, Web 2.0 | No Comments »