US Mobile Internet Hits “Critical Mass” for Marketing Efforts

Thursday, July 24th, 2008 by Garrick Schmitt

Nielsen is out with some interesting stats on the US mobile Internet market. According to Nielsen, the US is the global leader (!) in mobile Internet adoption with 40 million subscribers actively using the Internet on their mobile devices. The UK, Italy, Russi and Spain round out the top five ...

The Data Source Dilemma: Can Anyone Make The Numbers Add Up?

Thursday, June 26th, 2008 by Garrick Schmitt

John Battelle has a fascinating interview with ComScore founder and Chairman Gian Fulgoni on his Searchblog today. The majority of the interview focuses on Fulgoni reacting to Google's entry into the measurement market with their AdPlanner product, but I found this bit especially interesting regarding the state of web analytics ...

The Evolution of Social Shopping: ThisNext and Lemonade.com

Tuesday, February 26th, 2008 by Chris Portella

Think about the last five or so products you purchased; how many of them were influenced by recommendations of friends or even random strangers? If you are like most Americans, the vast majority of your purchasing decisions involve some form of peer interaction. It comes as no surprise that ...