Thursday, June 12th, 2008 by Garrick Schmitt
Supernova, one of the best technology conferences, is kicking off in San Francisco next week. The theme is how to best navigate the "network age", where mainstream consumers mix-and-match utility computing services to their liking and maintain a web of complex social interactions.
There are a host of top-industry thinkers on ...
Tags: clay shirky, esther dyson, fcc, google, hp, joe krauss, jonathan schwartz, network, reed hunt, sun, supernova, wharton, yahoo
Posted in Advertising, Digital Consumer Behavior, Technology | No Comments »
Thursday, March 6th, 2008 by Garrick Schmitt
Do we really need to create unique digital experiences for Gen Y?
That's the running debate I've been having with some of my colleagues and industry analysts this week. I've always argued that to create great digital experiences online you need to look past demographics (and psychographics) to focus on ...
Tags: eCommerce, facebook, forrester, gen y, marketing, millennials, myspace, network, Social Media, social shopping, victoria's secret, web design
Posted in Advertising, Analytics, Digital Consumer Behavior, Social Media | No Comments »
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