Sunday, July 20th, 2008 by Garrick Schmitt
Forrester is out with a report this week on the "Best and Worst of Social Network Marketing in 2008." Jeremiah Owyang, who authored the report, has a great overview on his blog -- Web Strategy By Jeremiah. Couldn't agree more with his overall premise:
It’s true, most social network marketing isn’t ...
Tags: apple, bmw, campaigns, facebook, forrester, marketing, myspace, red bull, victoria's secret
Posted in Social Media | 2 Comments »
Monday, April 21st, 2008 by Julia Debari
In this age of microblogging and social integration, it is nice to run across a site that has a singular purpose. Idiomag, a music magazine, combines the "web 2.0" mentality of community and integration, with the clear focus of creating a personalized music magazine.
So what exactly is Idiomag?
"Idiomag is a ...
Tags: hype machine, idiomag, itunes, last.fm, mp3, music, muxtape, myspace, pandora, purevolume
Posted in Digital Consumer Behavior, Media + Entertainment, Social Media, Web 2.0 | 4 Comments »
Thursday, April 10th, 2008 by Tim Barnes
Relevancy. 2007 was the breakout year for behavioral targeting for both solution providers and marketers. According to Forrester Research, more than 75% of marketers were either using or evaluating the use of online behavioral targeting last year. A consolidation of tools aimed at delivering dynamic content on clients’ sites as ...
Tags: , Advertising, atlas, avenuea razorfish, behavioral targeting, facebook, forrester, google, microsoft, myspace, offermatica, site side ad serving, tacoda
Posted in Advertising, Analytics, Design Tactics | 1 Comment »
Tuesday, March 25th, 2008 by Garrick Schmitt
Last week I had the opportunity to talk to a leading industry analyst about a number of potential small web site investments that marketers and publishers could make to yield the biggest possible pay-off. The premise being, of course, that in economic hard times site owners needed to stretch ...
Tags: acquisition, Analytics, conversion, facebook, hitbox, myspace, omniture, optimization, paid search, red bull, retention, rock you, search, search engine, seo, widgets
Posted in Advertising, Analytics, Design Tactics, Digital Branding, Digital Consumer Behavior, Social Media, Technology, eCommerce | 1 Comment »
Thursday, March 6th, 2008 by Garrick Schmitt
Do we really need to create unique digital experiences for Gen Y?
That's the running debate I've been having with some of my colleagues and industry analysts this week. I've always argued that to create great digital experiences online you need to look past demographics (and psychographics) to focus on ...
Tags: eCommerce, facebook, forrester, gen y, marketing, millennials, myspace, network, Social Media, social shopping, victoria's secret, web design
Posted in Advertising, Analytics, Digital Consumer Behavior, Social Media | No Comments »
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