No Academic Pursuit: Making The Case For Adaptive UIs

Tuesday, June 17th, 2008 by Garrick Schmitt

Any consumer who has made a purchase at Amazon.com understands what a personalized experience on today's Web looks like -- essentially personalized information drawn from a user profile, including purchase history, likes/dislikes and page visits. Ditto for Netflix which, along with Amazon, sets the bar for "personal" online. Not for much ...

MIT and BofA to create “Innovation Engine”

Sunday, April 13th, 2008 by Kyle Outlaw

Bank of America, in partnership with MIT Media Lab, has announced it will fund up to $15 million for the creation of the Center for Future Banking. Among the many areas to be researched are social media, virtual worlds and mobile computing and how customer experiences will be transformed by ...