The Hotel of the Future?

Monday, May 19th, 2008 by John-Alistair George

What does the hotel of the future look like? It's a common question and a massive opportunity given the relationship that many travelers have with a hotel -- even more so given how far behind most hotels are from a technology standpoint. Things are starting to change, however. Sheraton Hotels & Resorts and ...

Understanding Micro-Interactions and the New Brand Ecosystem

Sunday, May 11th, 2008 by Julia Debari

If I mention Apple, the first person that pops into most people's minds is Steve Jobs. If I mention Microsoft it is Bill Gates. They are the force behind these larger than life brands. What happens when they leave (as Bill Gates has and Steve Jobs did for a while)? ...

Behavioral Targeting: From Site Conversion to Acquisition and Beyond

Thursday, April 10th, 2008 by Tim Barnes

Relevancy. 2007 was the breakout year for behavioral targeting for both solution providers and marketers. According to Forrester Research, more than 75% of marketers were either using or evaluating the use of online behavioral targeting last year. A consolidation of tools aimed at delivering dynamic content on clients’ sites as ...

Innovation at Your Fingertips: Designing for Multi-Touch

Wednesday, April 9th, 2008 by Garrick Schmitt

How do you design one of the first multi-touch, multi-user interface experiences for a retail environment? That's what our Avenue A | Razorfish design team solved for Microsoft and AT&T Wireless. Last week, at the CTIA Wireless Conference, the companies announced their initiative to bring Microsoft Surface to life in ...

More Than Messaging: Voicemail 2.0?

Monday, March 24th, 2008 by Kyle Outlaw

There has been a lot of discussion recently about how web design is influencing mobile. You don't hear as much about how phone interface design, and more specifically the iPhone, is beginning to influence user experience on the web. Ribbit - "Silicon Valley's first phone company" - is creating some pioneering ...

The Lost Posts: Adweek and Ad Age Weigh in on Future of Digital Design

Wednesday, March 19th, 2008 by Garrick Schmitt

At this point we've just about given up on retrieving our lost data from earlier this week. Here's a quick recap of what we covered: Adweek's Brian Morrissey nails a number of key trends shaping the digital design landscape in Form + Function -- a must read. Quick excerpt: Funny microsites ...

Microsoft Expands Open Initiatives and Interoperability

Sunday, February 24th, 2008 by Dawa Riley

  In a press release last week, Microsoft announced that it would increase the openness of its products by adhering to four new interoperability principles including ensuring open connections, promoting data portability, enhancing support for industry standards and fostering more open engagement with open source communities. For a company which has often ...

The Evolution of the Footer

Thursday, February 7th, 2008 by Mia Northrop

Once the home of privacy policy, terms & conditions and regulatory links and other low priority must-haves, the site footer is enjoying a renaissance as a strategic navigation and branding tool. The footer is often a repository for boring fine -print links, but Pop Upon Magazine has showcased 15 ...