Wednesday, April 16th, 2008
Every week we send out updates on emerging media trends across Avenue A | Razorfish. Now we've decided to share them with you as well. Here's the first in an ongoing series:
1. unlike.net - Alternative Online City Guides (startup site)
What is it? Unlike.net is a new series of online city ...
Tags: flickr, killer startups, media, messaging, read write web, Social Media, twitter, twittermethis, unlike, unlike.net, video, viral, viral marketing, wired, wom
Posted in Social Media, Web 2.0 | No Comments »
Friday, February 29th, 2008
From the Avenue A | Razorfish's Digital Outlook Report...my take on why marketers, advertisers and web site publishers are still placing too much emphasis on the role of the home page in the consumer experience when all of the data is telling us to do otherwise.
ONLY A FEW YEARS AGO, ...
Tags: , Analytics, consumer behavior, entertainment, home page, media, publishing, tracking
Posted in Advertising, Analytics, Digital Consumer Behavior, Media + Entertainment, Web 2.0 | No Comments »
Thursday, January 10th, 2008
In 2008 the biggest brands, with the biggest advertising budgets, will become "mini-moguls" bankrolling a host a of new digital media properties. Advertisers are increasingly leveraging the reach, distribution and relatively low cost of digital content production to become formidable media publishers. We saw this trend start to develop early ...
Tags: advertisers, Advertising, become, com, Digital Branding, media, Media + Entertainment, moguls, Social Media, Web 2.0
Posted in Digital Branding | No Comments »