Emerging Media Trends: Unlike.net, Twitter Me This and Flickr Videos

Wednesday, April 16th, 2008

Every week we send out updates on emerging media trends across Avenue A | Razorfish. Now we've decided to share them with you as well. Here's the first in an ongoing series: 1. unlike.net - Alternative Online City Guides (startup site) What is it? Unlike.net is a new series of online city ...

Does the Home Page Still Matter?: Why Distribution Trumps Destination Online

Friday, February 29th, 2008

From the Avenue A | Razorfish's Digital Outlook Report...my take on why marketers, advertisers and web site publishers are still placing too much emphasis on the role of the home page in the consumer experience when all of the data is telling us to do otherwise. ONLY A FEW YEARS AGO, ...

2008 Forecast: Advertisers Become Mini Media Moguls

Thursday, January 10th, 2008

In 2008 the biggest brands, with the biggest advertising budgets, will become "mini-moguls" bankrolling a host a of new digital media properties. Advertisers are increasingly leveraging the reach, distribution and relatively low cost of digital content production to become formidable media publishers. We saw this trend start to develop early ...