Friday, February 15th, 2008 by Garrick Schmitt
Get ready for the next wave of digital display and video advertising. From today's New York Times:On Thursday, Google started testing video ads on some pages of search results. And it is developing ad formats with images, interactive maps and other more elaborate features.Marissa Mayer, Google's vice president of search ...
Tags: ads, Advertising, google, Media + Entertainment, role, search, test, video, Web 2.0
Posted in Advertising, Media + Entertainment, Web 2.0 | No Comments »
Thursday, February 14th, 2008 by David Avalon
The Future of Entertainment Series
Science and Technology: The Rise of Geek Culture
Today's media consumption using the latest technology has resulted in the rise of a 'Geek Culture,' categorized by users who are becoming increasingly savvy about new gadgetry as part of their growing ...
Tags: culture, geek, interest, interesting, Media + Entertainment, phones, snippet, Social Media, Web 2.0
Posted in Technology | No Comments »
Monday, January 21st, 2008 by Marisa Gallagher
With an Internet campaign that rivaled "Snakes on a Plan", JJ Abrams' new movie Cloverfield -- a low-budget horror movie -- raked in $41 million this weekend and set a January release record surpassing the reissue of "Star Wars" in 1997.
In true Abrams' style, months of highly calculated cross-media hype-building ...
Tags: box office, buzz, cloverfield, Digital Branding, Media + Entertainment, Social Media, Web 2.0
Posted in Digital Branding | 1 Comment »
Thursday, January 10th, 2008 by Garrick Schmitt
In 2008 the biggest brands, with the biggest advertising budgets, will become "mini-moguls" bankrolling a host a of new digital media properties. Advertisers are increasingly leveraging the reach, distribution and relatively low cost of digital content production to become formidable media publishers. We saw this trend start to develop early ...
Tags: advertisers, Advertising, become, com, Digital Branding, media, Media + Entertainment, moguls, Social Media, Web 2.0
Posted in Digital Branding | No Comments »
Monday, January 7th, 2008 by Garrick Schmitt
The biggest story coming out of the Iowa last week and New Hampshire this week is the powerful emergence of "underdog" candidates Barack Obama (D) and Mike Huckabee (R) and the manner in which they upstaged (and are upstaging) the exceptionally well-financed and well-run campaigns of party front-runners Hillary Clinton ...
Tags: Advertising, Design Tactics, Digital Consumer Behavior, Media + Entertainment, Social Media, Web 2.0
Posted in Analytics | 1 Comment »
Friday, January 4th, 2008 by Dawa Riley
In order make big predictions regarding what innovations might occur within our industry moving forward, it is useful to look back at the past. The following acknowledges some of the 2007's biggest achievements.
The Facebook Platform
In May this year, Facebook released its "Platform" or software environment which allowed third party ...
Tags: api, digital, Digital Branding, Digital Consumer Behavior, Downloads, facebook, General, Media + Entertainment, Mobile, platform, retrospective, Reviews, social, Social Media, Web 2.0
Posted in Digital Branding, Mobile, Technology, eCommerce | No Comments »
Thursday, January 3rd, 2008 by Garrick Schmitt
As we start to gear up our predicitions 2008, it helps to look back at the top themes and trends of the past year. To that end, we present the Top 10 Digital Design Posts of 2007:
1. Do People Really Use Tag Clouds? — The post announcing the release of ...
Tags: Digital Consumer Behavior, Media + Entertainment, Social Media, Web 2.0
Posted in Mobile | No Comments »
Monday, December 3rd, 2007 by Dawa Riley
I read an interesting post at Google's official blog concerning "free expression and controversial content on the web" which got me thinking about the role and responsibility of companies in terms of data exposure vs. respecting the individual's right to privacy. Are companies who collect, disseminate and filter our digital ...
Tags: Advertising, Digital Consumer Behavior, General, Media + Entertainment, Social Media, Web 2.0
Posted in Technology | 1 Comment »
Monday, November 26th, 2007 by Garrick Schmitt
There's been a ton of hype, cynicism and general web chatter about the promise of Hulu.com, the joint online video network from NBC Universal and Fox since the mid-summer announcement of the service. TechCrunch notoriously dubbed the effort "Clown Co." and has been skeptical about any success since NBC pulled ...
Tags: Media + Entertainment, Reviews, Web 2.0
Posted in Uncategorized | 2 Comments »
Tuesday, November 20th, 2007 by Marisa Gallagher
Inspired by the Futures of Entertainment 2 talk: Advertising and Convergence Culture
Panelists: Mike Rubenstein, Baba Shetty, Tina Wells, Faris Yakob, and Bill Fox
Did you know that soap operas were named that because they were originally just long skits used to shill laundry detergent? Proctor & Gamble started the phenomenon, with ...
Tags: Advertising, Digital Branding, Digital Consumer Behavior, Media + Entertainment, Social Media
Posted in Digital Branding | No Comments »
Tuesday, November 20th, 2007 by Marisa Gallagher
Inspired by the Futures of Entertainment 2 talk: Fan Labor.
Panelists: Mark Deuze, Jordan Greenhall, Catherine Tosenberger, Elizabeth Osder, and Raph Koster
Many people think we shouldn't pay fans - that the exchange of money turns us all into horrible sell-outs. Money destroys the freedom-embracing communal love the Internet so successfully engenders. ...
Tags: Design Tactics, Digital Branding, Digital Consumer Behavior, Media + Entertainment, Social Media
Posted in Digital Branding | No Comments »
Tuesday, November 20th, 2007 by Marisa Gallagher
Panel Topic: Metrics + Measurement
Panelists: Bruce Leichtman (Leichtman Research Group), Stacey Lynn Schulman (Turner Broadcasting), Maury Giles (GSD&M Idea City), Jim Nail (TMS Media Intelligence/Cymfony)
There was no silver-bullet metric or measurement presented by the panel, but it was generally a good, interesting talk about the lack of any real good ...
Tags: Design Tactics, Digital Branding, Digital Consumer Behavior, Media + Entertainment
Posted in Analytics, Digital Branding | No Comments »
Monday, November 19th, 2007 by Marisa Gallagher
Conference coverage of the Futures of Entertainment 2
Panel Topic: Mobile Media
Panelists: Marc Davis (Yahoo), Bob Schukai (Turner Broadcasting), Alice Kim (MTV Networks), Anmol Madan (MIT Media Lab)
In 2000, Avenue A | Razorfish had an office in Helsinki and soda machines powered by WAP. The whole industry threw around terms like ...
Tags: Digital Consumer Behavior, Media + Entertainment, Social Media
Posted in Mobile | No Comments »
Friday, November 16th, 2007 by Mia Northrop
I've long been interested in how game design (console, PC and online games) could influence and inform web site design, and for that matter all forms of digital design. Games are a $12.5 billion dollar market (NPD Group 2006) and players dedicate months of their lives to beating them.
Games ...
Tags: 3D Interfaces, Media + Entertainment
Posted in Uncategorized | 2 Comments »
Wednesday, November 14th, 2007 by Marisa Gallagher
"How should I use the web to best transform my business?" We hear that question from clients every day as the digital media landscape continues to evolve. The reality is that there is no easy answer.
This week, I'll get to explore that topic in depth at one of my ...
Tags: Advertising, Digital Consumer Behavior, Media + Entertainment, Social Media
Posted in Analytics, Mobile | No Comments »
Monday, November 12th, 2007 by Garrick Schmitt
Did Smartpox, our Avenue A | Razorfish IdeaLab project, make a guest appearance on CBS's NUMB3RS this weekend?
It certainly looks that way. On Saturday's episode called "Primacy", 2D barcodes, a mobile phone camera reader and alternate-reality gaming play heavily into the plot -- touching off a murder as a man ...
Tags: Media + Entertainment, Web 2.0
Posted in Mobile | 7 Comments »
Monday, November 5th, 2007 by Garrick Schmitt
Radiohead's grand pay-what-you-want digital download experiment turns out decidedly mixed results: 2 out of every 5 downloaders were willing to pay an average of $6 for "In Rainbows", according to comScore.
A whopping 62% of fans downloaded the album for free, leaving the band with an estimated revenue of $2.7million. Not ...
Tags: Media + Entertainment
Posted in Uncategorized | 4 Comments »
Wednesday, October 31st, 2007 by Mia Northrop
The Institute of Contemporary Art Boston is showcasing the exhibition Design Life Now, a Cooper-Hewitt original, which focuses on design highlights of the last three years across architecture, new technologies, furniture, product, animation, graphics and more.
Wandering the galleries I was waiting to come across at least one contribution from the ...
Tags: Media + Entertainment, Reviews, Web 2.0
Posted in Uncategorized | 4 Comments »
Tuesday, October 23rd, 2007 by Garrick Schmitt
Why an innovation lab at an interactive agency?
I've gotten several questions like that over the last few days. So, I'm going to provide some context around the Avenue A | Razorfish IdeaLab. Namely, what it is and why do we do it. And, perhaps, tease out a few reasons that ...
Tags: Media + Entertainment, Social Media, Web 2.0
Posted in Mobile | 7 Comments »
Wednesday, October 17th, 2007 by Garrick Schmitt
"Bubble" is definitely the theme du jour -- at least from the major media outlets -- in regard to The Web 2.0 Summit that is kicking off this afternoon in San Francisco.
Facebook's reported $15 billion dollar valuation has everyone a twitter (pun, fully intended). But this doesn't feel like a ...
Tags: Advertising, Media + Entertainment, Web 2.0
Posted in Uncategorized | 1 Comment »
The latest on digital design trends and consumer behavior from Avenue A | Razorfish
