Monday, May 5th, 2008 by John-Alistair George
McDonald's is running a trial in 113 store across Nevada, Utah and Wyoming to test mobile coupons using the Cellfire mobile application. Customers can text "mcd" to 22888 to get the mobile Cellfire application. The unique coupon gives you a free iced coffee at any of the participating store during ...
Tags: 2d, barcode, cellfire, citysearch, mcdonalds, sprint
Posted in Mobile | 1 Comment »
Thursday, March 27th, 2008 by Garrick Schmitt
Starbucks, more than any other company, has given rise to the “experience economy.” But today the company, with its sagging stock price, is in a deep funk. With shares down around 40%, sales flat to declining and foot traffic falling off, many industry analysts question where Starbucks lost its way: ...
Tags: , appexchange, apple, barack obama, clover, dell, dunkin' donuts, howard schultz, idea, innovation, iphone, itunes, kiva.org, mcdonalds, meetup.com, oracle, salesforce.com, starbucks, treehugger.com
Posted in Advertising, Design Tactics, Digital Branding, Digital Consumer Behavior, Social Media, Web 2.0, eCommerce | 2 Comments »