Sunday, July 20th, 2008 by Garrick Schmitt
Forrester is out with a report this week on the "Best and Worst of Social Network Marketing in 2008." Jeremiah Owyang, who authored the report, has a great overview on his blog -- Web Strategy By Jeremiah. Couldn't agree more with his overall premise:
It’s true, most social network marketing isn’t ...
Tags: apple, bmw, campaigns, facebook, forrester, marketing, myspace, red bull, victoria's secret
Posted in Social Media | 6 Comments »
Thursday, March 6th, 2008 by Garrick Schmitt
Do we really need to create unique digital experiences for Gen Y?
That's the running debate I've been having with some of my colleagues and industry analysts this week. I've always argued that to create great digital experiences online you need to look past demographics (and psychographics) to focus on ...
Tags: eCommerce, facebook, forrester, gen y, marketing, millennials, myspace, network, Social Media, social shopping, victoria's secret, web design
Posted in Advertising, Analytics, Digital Consumer Behavior, Social Media | No Comments »
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