The latest on digital design trends and consumer behavior from Avenue A | RazorfishDigital Brands vs. Traditional Brands: Is There Really A Difference?
Tuesday, June 24th, 2008 by Garrick SchmittLast week my colleague Joe Crump discussed “Digital Darwinism” at the Cannes International Advertising Festival. He argues, very persuasively, that digital brands have a certain undeniable DNA. And, to help marketers and brand advertisers, he's created a "Brand Genes Scoreboard". Here's a link to the original article and the presentation: ...
