Talk Is Cheap: Why Do Social Media Advocates Give Advertising Such Bad Rap ?

Thursday, June 19th, 2008 by Garrick Schmitt

This week I appeared on a marketing-focused panel, called Marketing S.O.S!, at Supernova '08 in San Francisco. Joining me were Kuiumarse Zamanian formerly from Yahoo! and now at Glam Media, Kerry Chrapliwy from Hewlett-Packard, Deborah Schultz formerly from SixApart and Hugh MacLeod, a well-known blogger and pundit. Howard Greenstein moderated. It ...

Supernova ‘08: Marketing in the Network Age

Thursday, June 12th, 2008 by Garrick Schmitt

Supernova, one of the best technology conferences, is kicking off in San Francisco next week. The theme is how to best navigate the "network age", where mainstream consumers mix-and-match utility computing services to their liking and maintain a web of complex social interactions. There are a host of top-industry thinkers on ...