The latest on digital design trends and consumer behavior from Avenue A | RazorfishHow Digital Can Save Starbucks and Why “My Starbucks Idea” May Not
Thursday, March 27th, 2008 by Garrick SchmittStarbucks, more than any other company, has given rise to the “experience economy.” But today the company, with its sagging stock price, is in a deep funk. With shares down around 40%, sales flat to declining and foot traffic falling off, many industry analysts question where Starbucks lost its way: ...
