Thursday, June 26th, 2008 by Garrick Schmitt
John Battelle has a fascinating interview with ComScore founder and Chairman Gian Fulgoni on his Searchblog today. The majority of the interview focuses on Fulgoni reacting to Google's entry into the measurement market with their AdPlanner product, but I found this bit especially interesting regarding the state of web analytics ...
Tags: alexa, Analytics, buzz metrics, compete, comscore, design, google, google ad planner, hitbox, metrics, nielsen, omniture, quantcast, website
Posted in Advertising, Analytics, Technology | No Comments »
Tuesday, March 25th, 2008 by Garrick Schmitt
Last week I had the opportunity to talk to a leading industry analyst about a number of potential small web site investments that marketers and publishers could make to yield the biggest possible pay-off. The premise being, of course, that in economic hard times site owners needed to stretch ...
Tags: acquisition, Analytics, conversion, facebook, hitbox, myspace, omniture, optimization, paid search, red bull, retention, rock you, search, search engine, seo, widgets
Posted in Advertising, Analytics, Design Tactics, Digital Branding, Digital Consumer Behavior, Social Media, Technology, eCommerce | 1 Comment »
The latest on digital design trends and consumer behavior from Avenue A | Razorfish
