Thursday, June 26th, 2008 by Garrick Schmitt
John Battelle has a fascinating interview with ComScore founder and Chairman Gian Fulgoni on his Searchblog today. The majority of the interview focuses on Fulgoni reacting to Google's entry into the measurement market with their AdPlanner product, but I found this bit especially interesting regarding the state of web analytics ...
Tags: alexa, Analytics, buzz metrics, compete, comscore, design, google, google ad planner, hitbox, metrics, nielsen, omniture, quantcast, website
Posted in Advertising, Analytics, Technology | No Comments »
Thursday, June 26th, 2008 by Garrick Schmitt
The battle for customers, whether online or off, has always been fierce for retailers. But even more so online, where consumers are literally a click away from a potentially cheaper and more efficient competitor. Last year in our Digital Design Outlook we found that a vast majority of consumers (55%) ...
Tags: amazon, avenue a | razorfish, best buy, ce, consumer electronics, digital design outlook, google, internet retailer, Technology, williams-sonoma
Posted in Digital Branding, Digital Consumer Behavior, eCommerce | No Comments »
Tuesday, June 24th, 2008 by Garrick Schmitt
Last week my colleague Joe Crump discussed “Digital Darwinism” at the Cannes International Advertising Festival. He argues, very persuasively, that digital brands have a certain undeniable DNA. And, to help marketers and brand advertisers, he's created a "Brand Genes Scoreboard". Here's a link to the original article and the presentation:
...
Tags: apple, cannes, coca-cola, darwinism, dna, ebay, ge, google, ibm, intel, interbrand, joe crump, mercedes, netflix, yahoo, youtube
Posted in Digital Branding | No Comments »
Tuesday, June 17th, 2008 by Garrick Schmitt
Any consumer who has made a purchase at Amazon.com understands what a personalized experience on today's Web looks like -- essentially personalized information drawn from a user profile, including purchase history, likes/dislikes and page visits. Ditto for Netflix which, along with Amazon, sets the bar for "personal" online.
Not for much ...
Tags: ai, artificial intelligence, google, john hauser, marketing science, mit, sloan, stanford, UI, wikipedia
Posted in Design Tactics, Technology | No Comments »
Thursday, June 12th, 2008 by Garrick Schmitt
Supernova, one of the best technology conferences, is kicking off in San Francisco next week. The theme is how to best navigate the "network age", where mainstream consumers mix-and-match utility computing services to their liking and maintain a web of complex social interactions.
There are a host of top-industry thinkers on ...
Tags: clay shirky, esther dyson, fcc, google, hp, joe krauss, jonathan schwartz, network, reed hunt, sun, supernova, wharton, yahoo
Posted in Advertising, Digital Consumer Behavior, Technology | No Comments »
Wednesday, June 11th, 2008 by Garrick Schmitt
This article by my favorite contrarian/futurist Nicholas Carr is the hot topic of the day. The main theme: Is the Internet changing the way we think? Still digesting, but well worth a read...
Tags: atlantic monthly, google, nicholas carr
Posted in Digital Consumer Behavior, Technology | No Comments »
Friday, May 30th, 2008 by Garrick Schmitt
Google's Android has progressed by leaps and bounds since CES. The demo at Google's I/O developer conference in SF is stunning. Definitely will give Apple and BlackBerry a challenge when it launches later this year. Check it out here (demo starts at 21:07):
Tags: Add new tag, android, apple, application, blackberry, google, googlephone, i/o, iphone, nokia, video, youtube
Posted in Mobile, Technology, Web 2.0 | 1 Comment »
Tuesday, May 27th, 2008 by Garrick Schmitt
My favorite web service of 2008 is Muxtape which, inspired the analog mix tape cassette culture of the 80s and 90s, allows users to create their own mixes — typically 12 songs — upload the files, sequence the songs and post. One of the pure joys of the service is ...
Tags: api, beta, custom search, developers, facebook, google, jetblue, muxfind, muxseek, muxtape, platforms, services, southwest airlines, tweetscan, twhirl, twitter, web, zappos
Posted in Advertising, Design Tactics, Digital Consumer Behavior, Social Media, Technology, Web 2.0 | 3 Comments »
Friday, May 16th, 2008 by John-Alistair George
Google integrated Panoramio’s Geotagged photographs and Wikipedia articles to Google Maps. Google purchased them in May of last year. The Wikipedia articles are pretty bland and as such useless. Nonetheless the overall feel is great and the interaction simple. It’s great to see them adding more open content to Google ...
Tags: geo, google, maps, photos, tagging, wikipedia
Posted in Media + Entertainment, Reviews, Social Media, Web 2.0 | No Comments »
Sunday, May 11th, 2008 by Julia Debari
If I mention Apple, the first person that pops into most people's minds is Steve Jobs. If I mention Microsoft it is Bill Gates. They are the force behind these larger than life brands. What happens when they leave (as Bill Gates has and Steve Jobs did for a while)? ...
Tags: apple, barista, brand, brands, consumers, digital, ecosystem, google, interactions, micro, microsoft, starbucks, twitter, Web 2.0, yelp
Posted in Digital Branding, Digital Consumer Behavior | 8 Comments »
Thursday, April 10th, 2008 by Tim Barnes
Relevancy. 2007 was the breakout year for behavioral targeting for both solution providers and marketers. According to Forrester Research, more than 75% of marketers were either using or evaluating the use of online behavioral targeting last year. A consolidation of tools aimed at delivering dynamic content on clients’ sites as ...
Tags: , Advertising, atlas, avenuea razorfish, behavioral targeting, facebook, forrester, google, microsoft, myspace, offermatica, site side ad serving, tacoda
Posted in Advertising, Analytics, Design Tactics | 1 Comment »
Tuesday, April 1st, 2008 by Dawa Riley
I woke up this morning and checked my Gmail and saw a new feature alert for “Google Custom Time":
I thought to myself ... er this could be a dangerous feature and not inline with Google’s ‘do no evil’ policy and thought no more of it. Then as the day went ...
Tags: amnesia, April Fools Day, banners, digg, google, mars, virgile, virgin, Web Jokes
Posted in Digital Branding, Digital Consumer Behavior, Media + Entertainment, Technology | 3 Comments »
Friday, February 15th, 2008 by Garrick Schmitt
Get ready for the next wave of digital display and video advertising. From today's New York Times:On Thursday, Google started testing video ads on some pages of search results. And it is developing ad formats with images, interactive maps and other more elaborate features.Marissa Mayer, Google's vice president of search ...
Tags: ads, Advertising, google, Media + Entertainment, role, search, test, video, Web 2.0
Posted in Advertising, Media + Entertainment, Web 2.0 | No Comments »
Wednesday, February 13th, 2008 by Kyle Outlaw
Qualcomm, ARM, NEC, and Texas Instruments are just a few of the companies showcasing prototypes running Google's Android operating system at this year's GSMA World Congress in Barcelona. Despite the fact that these prototypes were implemented on circuit boards rather than actual phones and the Android UI itself is still ...
Tags: action, google, googlephone, interface, Mobile
Posted in Mobile | 1 Comment »
Monday, February 11th, 2008 by Mia Northrop
The OpenID Foundation has confirmed that Google, Yahoo!, Microsoft, VeriSign and IBM are now board members, with the aim of fostering international participation in the "one username to rule them all" initiative.
What some have considered a pipe dream is growing in maturity and momentum. Businesses that embrace single ...
Tags: google, grows, momentum, openid, Social Media, with, yahoo
Posted in Technology | No Comments »
Thursday, January 31st, 2008 by Garrick Schmitt
As many of you know we've been closely following the mobile space and the emergence of 2D barcodes, in particular. We've been big advocates of the technology and its potential since we launched Smartpox almost two years ago. Now it looks like 2D barcode mini-phenomena may yet crack ...
Tags: ads, Advertising, barcode, barcodes, digital, google, print, pushes, Web 2.0
Posted in Mobile, Technology, eCommerce | No Comments »
The latest on digital design trends and consumer behavior from Avenue A | Razorfish
