Digital Design Blog

On Millennials, Marketing and Money: Why design for Gen Y?

Thursday, March 6th, 2008 by Garrick Schmitt

Do we really need to create unique digital experiences for Gen Y? That's the running debate I've been having with some of my colleagues and industry analysts this week. I've always argued that to create great digital experiences online you need to look past demographics (and psychographics) to focus on ...

Tags: eCommerce, facebook, forrester, gen y, marketing, millennials, myspace, network, Social Media, social shopping, victoria's secret, web design

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