Social Media Hasn’t Killed Off The Traditional Marketing Funnel, Yet

Friday, June 27th, 2008 by Garrick Schmitt

Back in December my colleague Shiv Singh made 10 predictions about how social media would change the way we do business in 2008.  He forecast gloom and doom for the marketing funnel and discussed the rise of a third dimension in marketing -- "Social Influence Marketing." It was a compelling premise, ...

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