Sunday, July 20th, 2008 by Garrick Schmitt
Forrester is out with a report this week on the "Best and Worst of Social Network Marketing in 2008." Jeremiah Owyang, who authored the report, has a great overview on his blog -- Web Strategy By Jeremiah. Couldn't agree more with his overall premise:
It’s true, most social network marketing isn’t ...
Tags: apple, bmw, campaigns, facebook, forrester, marketing, myspace, red bull, victoria's secret
Posted in Social Media | 6 Comments »
Friday, June 27th, 2008 by Garrick Schmitt
Back in December my colleague Shiv Singh made 10 predictions about how social media would change the way we do business in 2008. He forecast gloom and doom for the marketing funnel and discussed the rise of a third dimension in marketing -- "Social Influence Marketing."
It was a compelling premise, ...
Tags: forrester, funnel, going social now, predicitons, shiv singh, social influence marketing
Posted in Social Media | 6 Comments »
Tuesday, April 22nd, 2008 by Garrick Schmitt
The Web 2.0 Expo is kicking into high gear tomorrow in San Francisco. I'll be participating on the Consumer 2.0: How Web 2.0 is Changing Moods, Metrics, & Monetization panel. Rafe Needleman from CNET will moderate and I'll be joined by Konrad Feldman from Quantcast, Murtaza Hussain from Peanut ...
Tags: Advertising, Analytics, behavior, cnet, comscore, consumer, design, digital, forrester, peanut labs, quantcast, san francisco, statistics, tag clouds, Web 2.0, web 2.0 expo
Posted in Advertising, Analytics, Design Tactics, Digital Consumer Behavior, Web 2.0 | 3 Comments »
Thursday, April 10th, 2008 by Tim Barnes
Relevancy. 2007 was the breakout year for behavioral targeting for both solution providers and marketers. According to Forrester Research, more than 75% of marketers were either using or evaluating the use of online behavioral targeting last year. A consolidation of tools aimed at delivering dynamic content on clients’ sites as ...
Tags: , Advertising, atlas, avenuea razorfish, behavioral targeting, facebook, forrester, google, microsoft, myspace, offermatica, site side ad serving, tacoda
Posted in Advertising, Analytics, Design Tactics | 1 Comment »
Thursday, March 6th, 2008 by Garrick Schmitt
Do we really need to create unique digital experiences for Gen Y?
That's the running debate I've been having with some of my colleagues and industry analysts this week. I've always argued that to create great digital experiences online you need to look past demographics (and psychographics) to focus on ...
Tags: eCommerce, facebook, forrester, gen y, marketing, millennials, myspace, network, Social Media, social shopping, victoria's secret, web design
Posted in Advertising, Analytics, Digital Consumer Behavior, Social Media | No Comments »
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