Advertisers Catch The Twitter Bug, But Too Small To Matter?

Wednesday, April 30th, 2008 by Garrick Schmitt

Advertisers are starting to move, en masse, towards Twitter but is it too small to matter? Southwest Airlines and JetBlue have taken the lead and Zappos.com uses the service ardently. Last week, in the throes of the Web 2.0 Expo in San Francisco, I had a great conversation ...