On Muxtape, Twitter, and the Future of Web Services and Platforms

Tuesday, May 27th, 2008 by Garrick Schmitt

My favorite web service of 2008 is Muxtape which, inspired the analog mix tape cassette culture of the 80s and 90s, allows users to create their own mixes — typically 12 songs — upload the files, sequence the songs and post. One of the pure joys of the service is ...

Emerging Media Trends: Getting (Wii) Fit, UGC Cell Phone Minutes, Contextual TV

Thursday, May 22nd, 2008 by Lindsay Wong

1. O.K., Avatar, Work With Me – The Introduction of the Wii Fit What is it? The Wii has become the best-selling gaming console of our time, selling more than 25MM systems worldwide. It appeals to people of all ages—everyone from grandparents to hardcore gamers find the Wii’s games (e.g. bowling ...

IA Summit 2008: Do Real People Really Use Tag Clouds?

Friday, April 11th, 2008 by Garrick Schmitt

Here's the presentation that I'm giving at the IA Summit in Miami on consumer behavior and Web 2.0. It's called Do Real People Really Use Tag Clouds?: Research To Help Separate Web 2.0’s Hits From Hype and is an evolution of the consumer behavior research we did late-last year. From ...

Behavioral Targeting: From Site Conversion to Acquisition and Beyond

Thursday, April 10th, 2008 by Tim Barnes

Relevancy. 2007 was the breakout year for behavioral targeting for both solution providers and marketers. According to Forrester Research, more than 75% of marketers were either using or evaluating the use of online behavioral targeting last year. A consolidation of tools aimed at delivering dynamic content on clients’ sites as ...

Smorgasfeed: Designing an RSS Inspired Future

Monday, April 7th, 2008 by Jason Levin

It’s come up again, with my current client, as it has with almost every project I’ve worked on: How do you put all the important information on the homepage and have it be prominent? This time I think we have an answer that will work for most sites, is easy to ...

Quick Web Design Hits For Hard Economic Times

Tuesday, March 25th, 2008 by Garrick Schmitt

Last week I had the opportunity to talk to a leading industry analyst about a number of potential small web site investments that marketers and publishers could make to yield the biggest possible pay-off. The premise being, of course, that in economic hard times site owners needed to stretch ...

SxSW Keynote: Mark Zuckerberg, Facebook Founder and CEO

Tuesday, March 11th, 2008 by Dawa Riley

Photo Source: Wired Blog Referred to by some industry analysts as a train wreck interview, there is no shortage of opinions debating the merits of Sarah Lacey's keynote interview with Mark Zuckerberg, Founder and CEO of Facebook. I will leave it up to the blogosphere, twitter, Cnet and Wired to ...

On Millennials, Marketing and Money: Why design for Gen Y?

Thursday, March 6th, 2008 by Garrick Schmitt

Do we really need to create unique digital experiences for Gen Y? That's the running debate I've been having with some of my colleagues and industry analysts this week. I've always argued that to create great digital experiences online you need to look past demographics (and psychographics) to focus on ...

Microsoft Expands Open Initiatives and Interoperability

Sunday, February 24th, 2008 by Dawa Riley

  In a press release last week, Microsoft announced that it would increase the openness of its products by adhering to four new interoperability principles including ensuring open connections, promoting data portability, enhancing support for industry standards and fostering more open engagement with open source communities. For a company which has often ...

2007 Digital Retrospective: Social platforms, mobile mania and open APIs

Friday, January 4th, 2008 by Dawa Riley

In order make big predictions regarding what innovations might occur within our industry moving forward, it is useful to look back at the past. The following acknowledges some of the 2007's biggest achievements. The Facebook Platform In May this year, Facebook released its "Platform" or software environment which allowed third party ...