Does the Home Page Still Matter?: Why Distribution Trumps Destination Online

Friday, February 29th, 2008

From the Avenue A | Razorfish's Digital Outlook Report...my take on why marketers, advertisers and web site publishers are still placing too much emphasis on the role of the home page in the consumer experience when all of the data is telling us to do otherwise. ONLY A FEW YEARS AGO, ...

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Posted in Advertising, Analytics, Digital Consumer Behavior, Media + Entertainment, Web 2.0 | No Comments »