Thursday, March 6th, 2008 by Garrick Schmitt
Do we really need to create unique digital experiences for Gen Y?
That's the running debate I've been having with some of my colleagues and industry analysts this week. I've always argued that to create great digital experiences online you need to look past demographics (and psychographics) to focus on ...
Tags: eCommerce, facebook, forrester, gen y, marketing, millennials, myspace, network, Social Media, social shopping, victoria's secret, web design
Posted in Advertising, Analytics, Digital Consumer Behavior, Social Media | No Comments »
Friday, January 11th, 2008 by Garrick Schmitt
One of the most interesting ecommerce features to pop-up on Amazon.com in recent weeks is the very, very slick "Customers Compare" feature which allows consumers to not only browse by "most popular" but also get personalized recommendations after voting on a series of products.
There are essentially four different ways to ...
Tags: amazon, com, compare, debuts, eCommerce, feature, Reviews
Posted in eCommerce | 1 Comment »
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