Digital Brands vs. Traditional Brands: Is There Really A Difference?

Tuesday, June 24th, 2008 by Garrick Schmitt

Last week my colleague Joe Crump discussed “Digital Darwinism” at the Cannes International Advertising Festival. He argues, very persuasively, that digital brands have a certain undeniable DNA.  And, to help marketers and brand advertisers, he's created a "Brand Genes Scoreboard". Here's a link to the original article and the presentation: ...

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Posted in Digital Branding | 1 Comment »

Re-Thinking Digital Design: How To Feel Your Way To Innovation

Monday, June 16th, 2008 by Mia Northrop

Innovation can be defined simply as "introducing something new for the first time", according to The Myths of Innovation author, Scott Berkun. Innovation is something that companies struggle to foster because it is seen as a key to differentiation, market leadership and therefore more customers and larger revenues. Chris Bangle, Director ...

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Posted in Design Tactics, Technology | 4 Comments »