Thursday, May 29th, 2008 by Sean Collins
With the increasing focus on total customer experience – the philosophy that micro-experiences in their entirety are strong influencers in defining a brand – I still find countless examples of experiences that make the user jump unnecessary hurdles or, worse, fall short of a promise that some marketing department has ...
Tags: brand, brand experience, circuit city, customer experience management, digital, experience, experience economy, micro-experience, physical, post-sales experience, retail, retail experience, total customer experience
Posted in Advertising, Design Tactics, Digital Branding, Digital Consumer Behavior, Technology, Web 2.0, eCommerce | 2 Comments »
Wednesday, May 21st, 2008 by Garrick Schmitt
I spent last week in New York at our agency's annual event, the Avenue A | Razorfish Client Summit. Part soirée, part agency showcase and part marketing conference, the event gathers some of the industries top thinkers and marketers for an intensive two-day session on the future of the Internet ...
Tags: Advertising, agency, akqa, Analytics, avenue a | razorfish, creative, critical mass, digital, digitas, nike, organic, rga
Posted in Advertising, Digital Branding, Digital Consumer Behavior | 1 Comment »
Sunday, May 11th, 2008 by Julia Debari
If I mention Apple, the first person that pops into most people's minds is Steve Jobs. If I mention Microsoft it is Bill Gates. They are the force behind these larger than life brands. What happens when they leave (as Bill Gates has and Steve Jobs did for a while)? ...
Tags: apple, barista, brand, brands, consumers, digital, ecosystem, google, interactions, micro, microsoft, starbucks, twitter, Web 2.0, yelp
Posted in Digital Branding, Digital Consumer Behavior | 8 Comments »
Tuesday, April 22nd, 2008 by Garrick Schmitt
The Web 2.0 Expo is kicking into high gear tomorrow in San Francisco. I'll be participating on the Consumer 2.0: How Web 2.0 is Changing Moods, Metrics, & Monetization panel. Rafe Needleman from CNET will moderate and I'll be joined by Konrad Feldman from Quantcast, Murtaza Hussain from Peanut ...
Tags: Advertising, Analytics, behavior, cnet, comscore, consumer, design, digital, forrester, peanut labs, quantcast, san francisco, statistics, tag clouds, Web 2.0, web 2.0 expo
Posted in Advertising, Analytics, Design Tactics, Digital Consumer Behavior, Web 2.0 | 2 Comments »
Wednesday, March 19th, 2008 by Garrick Schmitt
At this point we've just about given up on retrieving our lost data from earlier this week. Here's a quick recap of what we covered:
Adweek's Brian Morrissey nails a number of key trends shaping the digital design landscape in Form + Function -- a must read. Quick excerpt:
Funny microsites ...
Tags: , 37 signals, advertising age, adweek, aquantive, atlas, avenue a | razorfish, critical mass, design, digital, microsoft, nokia, organic, silicon alley insider
Posted in Advertising, Design Tactics, Digital Consumer Behavior | No Comments »
Thursday, February 7th, 2008 by Mia Northrop
Once the home of privacy policy, terms & conditions and regulatory links and other low priority must-haves, the site footer is enjoying a renaissance as a strategic navigation and branding tool. The footer is often a repository for boring fine -print links, but Pop Upon Magazine has showcased 15 ...
Tags: archive, blog, design, Design Tactics, digital, Digital Branding, evolution, footer, interface, microsoft, Mobile, Web 2.0
Posted in Digital Branding | 1 Comment »
Thursday, January 31st, 2008 by Garrick Schmitt
As many of you know we've been closely following the mobile space and the emergence of 2D barcodes, in particular. We've been big advocates of the technology and its potential since we launched Smartpox almost two years ago. Now it looks like 2D barcode mini-phenomena may yet crack ...
Tags: ads, Advertising, barcode, barcodes, digital, google, print, pushes, Web 2.0
Posted in Mobile, Technology, eCommerce | No Comments »
Tuesday, January 29th, 2008 by Garrick Schmitt
As the Web 2.0 "revolution" starts to mature, we are finally starting to see marketers evolve out of the awkward early stages of just recognizing consumer participation but into actually enabling something much more profound.
Until now advertisers have largely been focused on promoting some type of user-generated content contest. Think ...
Tags: archive, blog, consumer, design, digital, Digital Branding, Digital Consumer Behavior, levi, participation, project, runway, Social Media, Web 2.0
Posted in Digital Branding, eCommerce | No Comments »
Thursday, January 17th, 2008 by Garrick Schmitt
As consumers are starting to live more of their lives online, managing one's "digital ID" (multiple IDs for many of us) is critical. In "Got ID?" from last year's AARF Digital Design Outlook, we took a look at many of the open Web 2.0 services that have popped-up ...
Tags: blog, boost, design, digital, from, gets, massive, open, openid, Social Media, Web 2.0, yahoo
Posted in Technology | 1 Comment »
Wednesday, January 9th, 2008 by Garrick Schmitt
Late last year I prophesized the "death of the homepage" and predicted a new online paradigm where the homepage as we know it today just didn't matter as much as it used to. I argued that search, RSS and widgets were driving more and more users deep into ...
Tags: Advertising, design, Design Tactics, digital, Digital Consumer Behavior, engagement, health, site, traffic, user, web
Posted in Analytics | No Comments »
Friday, January 4th, 2008 by Dawa Riley
In order make big predictions regarding what innovations might occur within our industry moving forward, it is useful to look back at the past. The following acknowledges some of the 2007's biggest achievements.
The Facebook Platform
In May this year, Facebook released its "Platform" or software environment which allowed third party ...
Tags: api, digital, Digital Branding, Digital Consumer Behavior, Downloads, facebook, General, Media + Entertainment, Mobile, platform, retrospective, Reviews, social, Social Media, Web 2.0
Posted in Digital Branding, Mobile, Technology, eCommerce | No Comments »
The latest on digital design trends and consumer behavior from Avenue A | Razorfish
