Wednesday, February 27th, 2008 by Mia Northrop
Google was recently rated by Millward Brown's Brandz report as the number one global brand, all the more suprising because Google does not advertise. Google's most immediate peers in the report include Coca Cola, Microsoft and GE, companies whose advertising budgets are well established and well exercised around whe world.
Corroborating ...
Tags: Digital Branding
Posted in Advertising, Digital Branding | 4 Comments »
Friday, February 8th, 2008 by Monica Schrager
Jupiter Research and Forrester both released reports this week indicating that the eCommerce sales will boom in the next five years. Of particular note is the following from a Computer World article covering their release:
"Consumers do exhibit loyal behavior to the channel, provided that retailers are able to meet and ...
Tags: Design Tactics, Digital Branding, Social Media, Web 2.0
Posted in Digital Branding, eCommerce | 1 Comment »
Thursday, February 7th, 2008 by Mia Northrop
Once the home of privacy policy, terms & conditions and regulatory links and other low priority must-haves, the site footer is enjoying a renaissance as a strategic navigation and branding tool. The footer is often a repository for boring fine -print links, but Pop Upon Magazine has showcased 15 ...
Tags: archive, blog, design, Design Tactics, digital, Digital Branding, evolution, footer, interface, microsoft, Mobile, Web 2.0
Posted in Digital Branding | 1 Comment »
Tuesday, January 29th, 2008 by Garrick Schmitt
As the Web 2.0 "revolution" starts to mature, we are finally starting to see marketers evolve out of the awkward early stages of just recognizing consumer participation but into actually enabling something much more profound.
Until now advertisers have largely been focused on promoting some type of user-generated content contest. Think ...
Tags: archive, blog, consumer, design, digital, Digital Branding, Digital Consumer Behavior, levi, participation, project, runway, Social Media, Web 2.0
Posted in Digital Branding, eCommerce | 1 Comment »
Friday, January 25th, 2008 by Garrick Schmitt
Creativity Magazine has a great piece on how ad agencies (both traditional and interactive) are increasingly building innovation muscle by pursuing a range of different ventures "on the side." No longer just focused on ads, the piece focuses on how agencies cultivate a host of different creative side projects -- ...
Tags: agencies, design creativity, Digital Branding, interactive, stay
Posted in Digital Branding | No Comments »
Monday, January 21st, 2008 by Marisa Gallagher
With an Internet campaign that rivaled "Snakes on a Plan", JJ Abrams' new movie Cloverfield -- a low-budget horror movie -- raked in $41 million this weekend and set a January release record surpassing the reissue of "Star Wars" in 1997.
In true Abrams' style, months of highly calculated cross-media hype-building ...
Tags: box office, buzz, cloverfield, Digital Branding, Media + Entertainment, Social Media, Web 2.0
Posted in Digital Branding | 1 Comment »
Thursday, January 10th, 2008 by Garrick Schmitt
In 2008 the biggest brands, with the biggest advertising budgets, will become "mini-moguls" bankrolling a host a of new digital media properties. Advertisers are increasingly leveraging the reach, distribution and relatively low cost of digital content production to become formidable media publishers. We saw this trend start to develop early ...
Tags: advertisers, Advertising, become, com, Digital Branding, media, Media + Entertainment, moguls, Social Media, Web 2.0
Posted in Digital Branding | No Comments »
Friday, January 4th, 2008 by Dawa Riley
In order make big predictions regarding what innovations might occur within our industry moving forward, it is useful to look back at the past. The following acknowledges some of the 2007's biggest achievements.
The Facebook Platform
In May this year, Facebook released its "Platform" or software environment which allowed third party ...
Tags: api, digital, Digital Branding, Digital Consumer Behavior, Downloads, facebook, General, Media + Entertainment, Mobile, platform, retrospective, Reviews, social, Social Media, Web 2.0
Posted in Digital Branding, Mobile, Technology, eCommerce | No Comments »
Tuesday, December 18th, 2007 by Garrick Schmitt
Okay, I lied. We'll be taking a break through Jan.1st. Posting to resume on Jan. 2nd with vim and vigor.
First up upon our return: Our top 5 predictions for '08 and beyond; a choice rant on what I'll call the "2-man myth"; and a look at some new research on ...
Tags: Digital Branding
Posted in Digital Branding | No Comments »
Tuesday, December 11th, 2007 by Garrick Schmitt
Work and travel has gotten the best of us as the holiday season is kicking into full effect. Posting to resume next week.
Tags: Digital Branding
Posted in Digital Branding | 2 Comments »
Friday, November 30th, 2007 by John-Alistair George
Google Labs is running an experimental search program where the end-user can influence or refine his or her search results by tagging the results, ala TIVO, with "Like it" or "Don't like it".
The program also has a custom field for adding an address that is potentially more relevant to the ...
Tags: Advertising, Digital Branding
Posted in Analytics, Digital Branding | No Comments »
Wednesday, November 21st, 2007 by Garrick Schmitt
Shutting down the digital presses for the Thanksgiving holiday starting today. Posting will resume on Monday, November 26th. Best to you and yours.
Tags: Digital Branding
Posted in Digital Branding | No Comments »
Tuesday, November 20th, 2007 by Marisa Gallagher
Inspired by the Futures of Entertainment 2 talk: Advertising and Convergence Culture
Panelists: Mike Rubenstein, Baba Shetty, Tina Wells, Faris Yakob, and Bill Fox
Did you know that soap operas were named that because they were originally just long skits used to shill laundry detergent? Proctor & Gamble started the phenomenon, with ...
Tags: Advertising, Digital Branding, Digital Consumer Behavior, Media + Entertainment, Social Media
Posted in Digital Branding | No Comments »
Tuesday, November 20th, 2007 by Marisa Gallagher
Inspired by the Futures of Entertainment 2 talk: Fan Labor.
Panelists: Mark Deuze, Jordan Greenhall, Catherine Tosenberger, Elizabeth Osder, and Raph Koster
Many people think we shouldn't pay fans - that the exchange of money turns us all into horrible sell-outs. Money destroys the freedom-embracing communal love the Internet so successfully engenders. ...
Tags: Design Tactics, Digital Branding, Digital Consumer Behavior, Media + Entertainment, Social Media
Posted in Digital Branding | No Comments »
Tuesday, November 20th, 2007 by Marisa Gallagher
Panel Topic: Metrics + Measurement
Panelists: Bruce Leichtman (Leichtman Research Group), Stacey Lynn Schulman (Turner Broadcasting), Maury Giles (GSD&M Idea City), Jim Nail (TMS Media Intelligence/Cymfony)
There was no silver-bullet metric or measurement presented by the panel, but it was generally a good, interesting talk about the lack of any real good ...
Tags: Design Tactics, Digital Branding, Digital Consumer Behavior, Media + Entertainment
Posted in Analytics, Digital Branding | No Comments »
Monday, November 12th, 2007 by Garrick Schmitt
Avenue A | Razorfish is proud to announce the release of Concept to Kitchen for Breville, a maker of high-end kitchen appliances. The site, which we believe reflects the future of eCommerce, allows consumers to create their own custom kitchens, try out Breville's appliances and take gorgeously rendered 3-D product ...
Tags: 3D Interfaces, Advertising, Digital Branding
Posted in Digital Branding, eCommerce | No Comments »
Friday, November 9th, 2007 by Monica Schrager
Adobe and Scene7 just published a case study titled "Otto UK Site delivers Web 2.0 Custom Outfitting with Scene7 on Demand". You can read all about it on the Adobe/Scene 7 site or check out Oli.co.uk. This cool new feature allows the consumer, when browsing, to add items to ...
Tags: 3D Interfaces, Design Tactics, Digital Branding, Web 2.0
Posted in Digital Branding, eCommerce | No Comments »
Tuesday, November 6th, 2007 by Mia Northrop
You could say the aim of creating a "delightful" user experience, not just one that is usable and useful, has been warmly embraced by most UX professionals. Why stop at being a utility when you can strike an emotional response? "Delightful" pops up in job ads for architects and ...
Tags: Digital Branding
Posted in Digital Branding | 4 Comments »
Friday, October 12th, 2007 by david deal
Check out the 2007 Forrester Research Consumer Forum if you need any convincing that digital brands must behave differently than offline brands.
This year's forum takes a thorough look at the firestorm that consumers have ignited through their use of social media technologies to become brand advocates and critics. ...
Tags: Digital Branding, Social Media
Posted in Digital Branding | 4 Comments »
Monday, October 8th, 2007 by Dawa Riley
I recently sat in on a talk given by our very own Kevin Kearney on how we as designers can introduce playfulness into the user interface. Kevin gave some examples from brands such as Flickr, Digg and Apple who were incorporating playful elements into their interfaces and doing it well.
Did ...
Tags: Design Tactics, Digital Branding, Web 2.0
Posted in Digital Branding | 9 Comments »
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