Thursday, June 26th, 2008 by Garrick Schmitt
John Battelle has a fascinating interview with ComScore founder and Chairman Gian Fulgoni on his Searchblog today. The majority of the interview focuses on Fulgoni reacting to Google's entry into the measurement market with their AdPlanner product, but I found this bit especially interesting regarding the state of web analytics ...
Tags: alexa, Analytics, buzz metrics, compete, comscore, design, google, google ad planner, hitbox, metrics, nielsen, omniture, quantcast, website
Posted in Advertising, Analytics, Technology | No Comments »
Monday, June 9th, 2008 by Garrick Schmitt
This past week getting "Rickrolled" went mainstream. That's when a number of political blogs, including Wonkette and Andrew Sullivan linked to a YouTube video claiming to show Michelle Obama going on a less than savory rant. The result: a mass mainstream audience getting "Rickrolled."
Tags: design, michelle obama, prank, rick astley, rickroll, video, viral, youtube
Posted in Digital Consumer Behavior, Social Media, Web 2.0 | No Comments »
Tuesday, April 22nd, 2008 by Garrick Schmitt
The Web 2.0 Expo is kicking into high gear tomorrow in San Francisco. I'll be participating on the Consumer 2.0: How Web 2.0 is Changing Moods, Metrics, & Monetization panel. Rafe Needleman from CNET will moderate and I'll be joined by Konrad Feldman from Quantcast, Murtaza Hussain from Peanut ...
Tags: Advertising, Analytics, behavior, cnet, comscore, consumer, design, digital, forrester, peanut labs, quantcast, san francisco, statistics, tag clouds, Web 2.0, web 2.0 expo
Posted in Advertising, Analytics, Design Tactics, Digital Consumer Behavior, Web 2.0 | 2 Comments »
Thursday, April 17th, 2008 by David Baker
Engagement is the cornerstone of email marketing's value to a business. All the things we love about the channel exist to support and foster engagement with brands. Email is cost effective, relatively real time, and it is ubiquitous — it is continually ranked as the number one Internet activity performed. ...
Tags: active, communication, crm, daily candy, design, open rates, strategy, very short list
Posted in Advertising, Analytics, Design Tactics, Digital Consumer Behavior, Social Media, eCommerce | 3 Comments »
Wednesday, April 9th, 2008 by Garrick Schmitt
How do you design one of the first multi-touch, multi-user interface experiences for a retail environment?
That's what our Avenue A | Razorfish design team solved for Microsoft and AT&T Wireless. Last week, at the CTIA Wireless Conference, the companies announced their initiative to bring Microsoft Surface to life in ...
Tags: apple, at&t wireless, computing, CTIA, design, development, device recognition, environment, iphone, microsoft, Mobile, multi-touch, multi-user, surface
Posted in Advertising, Design Tactics, Mobile, Technology, Web 2.0 | 1 Comment »
Monday, April 7th, 2008 by Jason Levin
It’s come up again, with my current client, as it has with almost every project I’ve worked on: How do you put all the important information on the homepage and have it be prominent?
This time I think we have an answer that will work for most sites, is easy to ...
Tags: , alltop, design, digg, facebook, feeds, information visualization, linkedin, rss
Posted in Design Tactics | No Comments »
Saturday, March 22nd, 2008 by Garrick Schmitt
Reason # 238 that we love the Internet: The Photoshop Disasters Blog."With great power comes great responsibility" is the tag line at this digital testament to the pitfalls of Photoshop magic gone awry. Take a look at this example for a taste of what's in-store for the design geek in ...
Tags: design, enhancements, fun, goofs, magic, mistakes, models, photoshop, tricks
Posted in Design Tactics, Digital Branding | 1 Comment »
Wednesday, March 19th, 2008 by Garrick Schmitt
At this point we've just about given up on retrieving our lost data from earlier this week. Here's a quick recap of what we covered:
Adweek's Brian Morrissey nails a number of key trends shaping the digital design landscape in Form + Function -- a must read. Quick excerpt:
Funny microsites ...
Tags: , 37 signals, advertising age, adweek, aquantive, atlas, avenue a | razorfish, critical mass, design, digital, microsoft, nokia, organic, silicon alley insider
Posted in Advertising, Design Tactics, Digital Consumer Behavior | No Comments »
Thursday, March 13th, 2008 by Garrick Schmitt
And if there is going to be blood in the digital agency world, who's blood will it be? That was the question (or more accurately "questions") that hung over the SXSW panel that I spoke on at this year's conference in Austin, Texas. The answer was far from clear, however.
The ...
Tags: Advertising, Analytics, api, data, design, tracking, web, youtube
Posted in Advertising, Analytics, Digital Branding, Digital Consumer Behavior, Technology, Web 2.0 | 1 Comment »
Monday, March 3rd, 2008 by Garrick Schmitt
Wired.com has a great piece on Barack Obama's utilization of the Internet and custom social networking tools to fuel his 'Net-centric campaign which it calls "the most ambitious, and apparently successful, internet campaign effort in any presidential race in the web's short history."
Inside Obama's Surging Net-Roots Campaign looks at how ...
Tags: , campaign, design, obama, paul, politics, social network, web
Posted in Social Media, Technology, Web 2.0 | 1 Comment »
Thursday, February 7th, 2008 by Mia Northrop
Once the home of privacy policy, terms & conditions and regulatory links and other low priority must-haves, the site footer is enjoying a renaissance as a strategic navigation and branding tool. The footer is often a repository for boring fine -print links, but Pop Upon Magazine has showcased 15 ...
Tags: archive, blog, design, Design Tactics, digital, Digital Branding, evolution, footer, interface, microsoft, Mobile, Web 2.0
Posted in Digital Branding | 1 Comment »
Tuesday, January 29th, 2008 by Garrick Schmitt
As the Web 2.0 "revolution" starts to mature, we are finally starting to see marketers evolve out of the awkward early stages of just recognizing consumer participation but into actually enabling something much more profound.
Until now advertisers have largely been focused on promoting some type of user-generated content contest. Think ...
Tags: archive, blog, consumer, design, digital, Digital Branding, Digital Consumer Behavior, levi, participation, project, runway, Social Media, Web 2.0
Posted in Digital Branding, eCommerce | No Comments »
Thursday, January 17th, 2008 by Garrick Schmitt
As consumers are starting to live more of their lives online, managing one's "digital ID" (multiple IDs for many of us) is critical. In "Got ID?" from last year's AARF Digital Design Outlook, we took a look at many of the open Web 2.0 services that have popped-up ...
Tags: blog, boost, design, digital, from, gets, massive, open, openid, Social Media, Web 2.0, yahoo
Posted in Technology | 1 Comment »
Wednesday, January 9th, 2008 by Garrick Schmitt
Late last year I prophesized the "death of the homepage" and predicted a new online paradigm where the homepage as we know it today just didn't matter as much as it used to. I argued that search, RSS and widgets were driving more and more users deep into ...
Tags: Advertising, design, Design Tactics, digital, Digital Consumer Behavior, engagement, health, site, traffic, user, web
Posted in Analytics | No Comments »
The latest on digital design trends and consumer behavior from Avenue A | Razorfish
