Thursday, February 28th, 2008 by Mia Northrop
Much has been made of Mint.com, a money management site that makes it easy to get an aggregated picture of how you spend your money, regardless of its source or which bank it resides in. Most of the buzz has focused on the well designed charts and tables that present ...
Tags: Design Tactics, edward tufte, graph, information visualization, mint, mint.com, moma, newsmap, tufte, Web 2.0, widget
Posted in Design Tactics, Web 2.0 | 4 Comments »
Tuesday, February 26th, 2008 by Chris Portella
Think about the last five or so products you purchased; how many of them were influenced by recommendations of friends or even random strangers? If you are like most Americans, the vast majority of your purchasing decisions involve some form of peer interaction.
It comes as no surprise that ...
Tags: consumers, Design Tactics, Digital Consumer Behavior, nielsen, products, Shopping, social, Web 2.0
Posted in eCommerce | 2 Comments »
Monday, February 18th, 2008 by John-Alistair George
On February 12 a panel of human behavior and technology experts gathered at the Mobile World Congress in Barcelona, Spain. One of the sessions was titled "Its the User Experience, Stupid".
David Benjamin, from EE Times, wrote an excellent piece on the conference.
He wrote that Anup Murarka sighted a ChangeWave ...
Tags: apple, Design Tactics, Digital Consumer Behavior, feature, interface, iphone, Mobile, phones, user interface
Posted in Design Tactics, Digital Consumer Behavior, Mobile | 3 Comments »
Friday, February 8th, 2008 by Monica Schrager
Jupiter Research and Forrester both released reports this week indicating that the eCommerce sales will boom in the next five years. Of particular note is the following from a Computer World article covering their release:
"Consumers do exhibit loyal behavior to the channel, provided that retailers are able to meet and ...
Tags: Design Tactics, Digital Branding, Social Media, Web 2.0
Posted in Digital Branding, eCommerce | 1 Comment »
Thursday, February 7th, 2008 by Mia Northrop
Once the home of privacy policy, terms & conditions and regulatory links and other low priority must-haves, the site footer is enjoying a renaissance as a strategic navigation and branding tool. The footer is often a repository for boring fine -print links, but Pop Upon Magazine has showcased 15 ...
Tags: archive, blog, design, Design Tactics, digital, Digital Branding, evolution, footer, interface, microsoft, Mobile, Web 2.0
Posted in Digital Branding | 1 Comment »
Tuesday, February 5th, 2008 by Mia Northrop
Schmap, an international city guide mashup with Google Maps, provides visitors with numerous ways to access their entertainment and attractions content. Users can visit the online site, download a desktop application or add a widget to their own site or blog. Interestingly, there is a sense that each access ...
Tags: 3D Interfaces, Design Tactics, like, Mobile, Social Media, Web 2.0, widget, with, would
Posted in Technology | No Comments »
Wednesday, January 9th, 2008 by Garrick Schmitt
Late last year I prophesized the "death of the homepage" and predicted a new online paradigm where the homepage as we know it today just didn't matter as much as it used to. I argued that search, RSS and widgets were driving more and more users deep into ...
Tags: Advertising, design, Design Tactics, digital, Digital Consumer Behavior, engagement, health, site, traffic, user, web
Posted in Analytics | No Comments »
Monday, January 7th, 2008 by Garrick Schmitt
The biggest story coming out of the Iowa last week and New Hampshire this week is the powerful emergence of "underdog" candidates Barack Obama (D) and Mike Huckabee (R) and the manner in which they upstaged (and are upstaging) the exceptionally well-financed and well-run campaigns of party front-runners Hillary Clinton ...
Tags: Advertising, Design Tactics, Digital Consumer Behavior, Media + Entertainment, Social Media, Web 2.0
Posted in Analytics | 1 Comment »
Wednesday, November 28th, 2007 by John-Alistair George
Apple filed three very interesting, and potentially breakthrough, multi-input patents in succession on July 30, 2007. Some of which may change the way we think about computing for years to come:
SENSOR ARRANGEMENT FOR USE WITH A TOUCH SENSOR THAT IDENTIFIES HAND PARTS
TOUCH SENSING WITH MOBILE SENSORS
TOUCH SENSING WITH A COMPLIANT ...
Tags: 3D Interfaces, Design Tactics
Posted in Mobile, Technology | 1 Comment »
Tuesday, November 20th, 2007 by Marisa Gallagher
Inspired by the Futures of Entertainment 2 talk: Fan Labor.
Panelists: Mark Deuze, Jordan Greenhall, Catherine Tosenberger, Elizabeth Osder, and Raph Koster
Many people think we shouldn't pay fans - that the exchange of money turns us all into horrible sell-outs. Money destroys the freedom-embracing communal love the Internet so successfully engenders. ...
Tags: Design Tactics, Digital Branding, Digital Consumer Behavior, Media + Entertainment, Social Media
Posted in Digital Branding | No Comments »
Tuesday, November 20th, 2007 by Marisa Gallagher
Panel Topic: Metrics + Measurement
Panelists: Bruce Leichtman (Leichtman Research Group), Stacey Lynn Schulman (Turner Broadcasting), Maury Giles (GSD&M Idea City), Jim Nail (TMS Media Intelligence/Cymfony)
There was no silver-bullet metric or measurement presented by the panel, but it was generally a good, interesting talk about the lack of any real good ...
Tags: Design Tactics, Digital Branding, Digital Consumer Behavior, Media + Entertainment
Posted in Analytics, Digital Branding | No Comments »
Friday, November 9th, 2007 by Monica Schrager
Adobe and Scene7 just published a case study titled "Otto UK Site delivers Web 2.0 Custom Outfitting with Scene7 on Demand". You can read all about it on the Adobe/Scene 7 site or check out Oli.co.uk. This cool new feature allows the consumer, when browsing, to add items to ...
Tags: 3D Interfaces, Design Tactics, Digital Branding, Web 2.0
Posted in Digital Branding, eCommerce | No Comments »
Thursday, November 1st, 2007 by Monica Schrager
Not long ago I worked at Motorola in their Creative and User Experience Design. While there, I was blown away by the level of field research conducted and the concepts that were being designed based on the findings. Who knows how many of those concepts will ever see the ...
Tags: Design Tactics, Digital Consumer Behavior
Posted in Mobile | 3 Comments »
Tuesday, October 30th, 2007 by Matthew Doty
I'm not one for simplistic maxims. Early in my career, however, I became convinced of this one: "Test early and test often"
I don't think I need to convince anyone of the value of user feedback. However, as I'm exposed to various projects, there seems to be a few myths about ...
Tags: Design Tactics, Digital Consumer Behavior
Posted in Uncategorized | No Comments »
Friday, October 26th, 2007 by david deal
This blog post comes live from the Avenue A | Razorfish Enterprise Solutions summit in Boston (26 October 2007). We're holding the event to examine how companies are adopting web 2.0 design practices inside the workplace.
A team from Ford Motor Company just discussed how it worked with Avenue ...
Tags: Design Tactics, Social Media, Web 2.0
Posted in Technology | 4 Comments »
Friday, October 26th, 2007 by david deal
This blog post comes live from the Avenue A | Razorfish Enterprise Solutions summit in Boston (26 October 2007). We're holding the event to examine how companies are adopting web 2.0 design practices inside the workplace. Speakers include Jimmy Wales, founder of Wikipedia and Wikia, Andrew McAfee of ...
Tags: Design Tactics, Social Media, Web 2.0
Posted in Technology | 2 Comments »
Wednesday, October 24th, 2007 by Garrick Schmitt
Avenue A | Razorfish is hosting its first-ever Enterprise Solution Summit in Boston tomorrow. Amy Vickers, who leads the ES practice for our firm and is also a UXer, has assembled a great roster: Jimmy Wales of Wikipedia fame gives the keynote with appearances by Dion Hinchcliffe of ...
Tags: Design Tactics, Web 2.0
Posted in Technology | 4 Comments »
Thursday, October 11th, 2007 by Garrick Schmitt
Radiohead is releasing their latest record, "In Rainbows", direct to consumers as a digital download this week with a curious price tag: pay whatever you like or nothing at all.
And the early results -- if they are to be believed -- are pretty astounding: 1.2 million downloads in 2 days!
While ...
Tags: Design Tactics, Media + Entertainment, Web 2.0
Posted in Analytics | 4 Comments »
Monday, October 8th, 2007 by Dawa Riley
I recently sat in on a talk given by our very own Kevin Kearney on how we as designers can introduce playfulness into the user interface. Kevin gave some examples from brands such as Flickr, Digg and Apple who were incorporating playful elements into their interfaces and doing it well.
Did ...
Tags: Design Tactics, Digital Branding, Web 2.0
Posted in Digital Branding | 9 Comments »
Friday, September 28th, 2007 by Garrick Schmitt
Personae are dead! Well, not quite, but to maintain their potency as a design tool, we need to broaden our perspective of how they function—we need to move personas beyond archetypes of users interacting with Web sites, and consider the role of personas within the context of a larger experience.
For ...
Tags: Design Tactics
Posted in Uncategorized | 2 Comments »
The latest on digital design trends and consumer behavior from Avenue A | Razorfish
