IA Summit 2008: Do Real People Really Use Tag Clouds?

Friday, April 11th, 2008 by Garrick Schmitt

Here's the presentation that I'm giving at the IA Summit in Miami on consumer behavior and Web 2.0. It's called Do Real People Really Use Tag Clouds?: Research To Help Separate Web 2.0’s Hits From Hype and is an evolution of the consumer behavior research we did late-last year. From ...

How Digital Can Save Starbucks and Why “My Starbucks Idea” May Not

Thursday, March 27th, 2008 by Garrick Schmitt

Starbucks, more than any other company, has given rise to the “experience economy.” But today the company, with its sagging stock price, is in a deep funk. With shares down around 40%, sales flat to declining and foot traffic falling off, many industry analysts question where Starbucks lost its way: ...