The latest on digital design trends and consumer behavior from Avenue A | RazorfishIt’s In The Mail: Thoughts About Designing Meaningful Email Interactions
Thursday, April 17th, 2008 by David BakerEngagement is the cornerstone of email marketing's value to a business. All the things we love about the channel exist to support and foster engagement with brands. Email is cost effective, relatively real time, and it is ubiquitous — it is continually ranked as the number one Internet activity performed. ...
