Tuesday, October 28th, 2008 by Garrick Schmitt
Are widgets the TV sets of the future? Does social media impact consumer purchasing? Do people really use Twitter?
These are just some of the questions we are answering with FEED: The Razorfish Consumer Experience Report, which we are releasing today as a PDF download and an interactive flash experience at ...
Tags: apps, behavior, consumer, data, eCommerce, facebook, holiday, iphone, pokes, purchasing, Social Media, stats, study, widgets
Posted in Digital Consumer Behavior | 10 Comments »
Thursday, October 16th, 2008 by Garrick Schmitt
It was a long time coming, but we are finally back in business with a new book, new name and new blog design.
Let's start with the book: On October 29th we are releasing FEED: The 2008 Razorfish Consumer Experience Report.
The report contains The Razorfish 2008 Consumer Behavior Study, our own ...
Tags: avenue a, behavior, blog, consumer, creative, design, digital, eCommerce, feed, feeds, Mobile, razorfish, research, social influence marketing, study, Web 2.0, widgets
Posted in Digital Consumer Behavior | 3 Comments »
Tuesday, April 22nd, 2008 by Garrick Schmitt
The Web 2.0 Expo is kicking into high gear tomorrow in San Francisco. I'll be participating on the Consumer 2.0: How Web 2.0 is Changing Moods, Metrics, & Monetization panel. Rafe Needleman from CNET will moderate and I'll be joined by Konrad Feldman from Quantcast, Murtaza Hussain from Peanut ...
Tags: Advertising, Analytics, behavior, cnet, comscore, consumer, design, digital, forrester, peanut labs, quantcast, san francisco, statistics, tag clouds, Web 2.0, web 2.0 expo
Posted in Advertising, Analytics, Design Tactics, Digital Consumer Behavior, Web 2.0 | 2 Comments »
Tuesday, January 29th, 2008 by Garrick Schmitt
As the Web 2.0 "revolution" starts to mature, we are finally starting to see marketers evolve out of the awkward early stages of just recognizing consumer participation but into actually enabling something much more profound.
Until now advertisers have largely been focused on promoting some type of user-generated content contest. Think ...
Tags: archive, blog, consumer, design, digital, Digital Branding, Digital Consumer Behavior, levi, participation, project, runway, Social Media, Web 2.0
Posted in Digital Branding, eCommerce | No Comments »