Thursday, June 26th, 2008 by Garrick Schmitt
John Battelle has a fascinating interview with ComScore founder and Chairman Gian Fulgoni on his Searchblog today. The majority of the interview focuses on Fulgoni reacting to Google's entry into the measurement market with their AdPlanner product, but I found this bit especially interesting regarding the state of web analytics ...
Tags: alexa, Analytics, buzz metrics, compete, comscore, design, google, google ad planner, hitbox, metrics, nielsen, omniture, quantcast, website
Posted in Advertising, Analytics, Technology | No Comments »
Tuesday, April 22nd, 2008 by Garrick Schmitt
The Web 2.0 Expo is kicking into high gear tomorrow in San Francisco. I'll be participating on the Consumer 2.0: How Web 2.0 is Changing Moods, Metrics, & Monetization panel. Rafe Needleman from CNET will moderate and I'll be joined by Konrad Feldman from Quantcast, Murtaza Hussain from Peanut ...
Tags: Advertising, Analytics, behavior, cnet, comscore, consumer, design, digital, forrester, peanut labs, quantcast, san francisco, statistics, tag clouds, Web 2.0, web 2.0 expo
Posted in Advertising, Analytics, Design Tactics, Digital Consumer Behavior, Web 2.0 | 2 Comments »
Friday, April 18th, 2008 by Garrick Schmitt
ComScore came out with some interesting data around internet usage and TV viewing habits recently.
Marv Pollack, who posted his findings on the ComScore Blog, found that "during most waking hours, more people (age 15+) are using the Internet than are watching television. It is only for the last two hours ...
Tags: Advertising, Analytics, broadband, comscore, consumer behavior, graphs, statistics, tactics, tv, usage, video
Posted in Advertising, Analytics, Media + Entertainment | No Comments »
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