Tuesday, June 24th, 2008 by Garrick Schmitt
Last week my colleague Joe Crump discussed “Digital Darwinism” at the Cannes International Advertising Festival. He argues, very persuasively, that digital brands have a certain undeniable DNA. And, to help marketers and brand advertisers, he's created a "Brand Genes Scoreboard". Here's a link to the original article and the presentation:
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Tags: apple, cannes, coca-cola, darwinism, dna, ebay, ge, google, ibm, intel, interbrand, joe crump, mercedes, netflix, yahoo, youtube
Posted in Digital Branding | No Comments »
Thursday, June 5th, 2008 by Marisa Gallagher
A few of us attended this week's Dealmaker's Forum Under the Radar Social Media + Entertainment Conference in Mountain View. It's a small conference, but one of the best, as it pushes all that's great about the Valley - primarily innovation - by showcasing more than 35 great start-ups in ...
Tags: ad agencies, animoto, aqka, bigstage, blog, cnet, coca-cola, crowdspring, curse, jacked, mediaforge, nesting.com, pluggedin, rga, sometrics, start-ups, tide, under the radar, venture capital, verisom, vusion
Posted in Advertising, Media + Entertainment, Mobile, Social Media, Web 2.0 | 6 Comments »
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