Advertisers Catch The Twitter Bug, But Too Small To Matter?

Wednesday, April 30th, 2008 by Garrick Schmitt

Advertisers are starting to move, en masse, towards Twitter but is it too small to matter? Southwest Airlines and JetBlue have taken the lead and Zappos.com uses the service ardently. Last week, in the throes of the Web 2.0 Expo in San Francisco, I had a great conversation ...

IA Summit 2008: Do Real People Really Use Tag Clouds?

Friday, April 11th, 2008 by Garrick Schmitt

Here's the presentation that I'm giving at the IA Summit in Miami on consumer behavior and Web 2.0. It's called Do Real People Really Use Tag Clouds?: Research To Help Separate Web 2.0’s Hits From Hype and is an evolution of the consumer behavior research we did late-last year. From ...