Understanding Micro-Interactions and the New Brand Ecosystem

Sunday, May 11th, 2008 by Julia Debari

If I mention Apple, the first person that pops into most people's minds is Steve Jobs. If I mention Microsoft it is Bill Gates. They are the force behind these larger than life brands. What happens when they leave (as Bill Gates has and Steve Jobs did for a while)? ...

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Posted in Digital Branding, Digital Consumer Behavior | 9 Comments »