Thursday, May 29th, 2008 by Sean Collins
With the increasing focus on total customer experience – the philosophy that micro-experiences in their entirety are strong influencers in defining a brand – I still find countless examples of experiences that make the user jump unnecessary hurdles or, worse, fall short of a promise that some marketing department has ...
Tags: brand, brand experience, circuit city, customer experience management, digital, experience, experience economy, micro-experience, physical, post-sales experience, retail, retail experience, total customer experience
Posted in Advertising, Design Tactics, Digital Branding, Digital Consumer Behavior, Technology, Web 2.0, eCommerce | 2 Comments »
Sunday, May 11th, 2008 by Julia Debari
If I mention Apple, the first person that pops into most people's minds is Steve Jobs. If I mention Microsoft it is Bill Gates. They are the force behind these larger than life brands. What happens when they leave (as Bill Gates has and Steve Jobs did for a while)? ...
Tags: apple, barista, brand, brands, consumers, digital, ecosystem, google, interactions, micro, microsoft, starbucks, twitter, Web 2.0, yelp
Posted in Digital Branding, Digital Consumer Behavior | 8 Comments »
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